Components of a Successful Crisis Plan
In the wake of the recent hurricanes, earthquakes and wildfires devastating communities worldwide, many businesses, government agencies and nonprofits are reflecting on their crises plans. Any business, at some point, will face some sort of public relations crisis and the response can either benefit or significantly damage the brand. Aside from natural disasters, there is […]
Better Brainstorming
We recently had a brainstorming session here at CPR and, not only was it really fun, we generated some good ideas. Despite its popularity, however, when I started researching this blog I found that many people find brainstorming to be a frustrating and fruitless process that fails to get the team’s creative juices flowing. The […]
What is Organizational Culture & Why Does it Matter?
My colleague Beth Mayer recently wrote about our experience at “Managing Yourself & Leading Others,” a professional development workshop we took through the Harvard Division of Continuing Development. Her post focused on the importance of flexing one’s leadership style and it was a part of the session that I found to be most helpful. However, […]
Don’t Eat the Marshmallow! And Other Lessons From Harvard
September typically marks the return to school for children all over the country, but earlier this summer I had the opportunity to pack up my notebooks and pencils and head off to Harvard for a leadership workshop with Communiqué PR’s management team. The session, “Managing Yourself and Leading Others” was packed into a solid two […]
Cision’s Six Tips for Building an Enterprise Social Media Plan
Would you believe it if you heard that nearly 11 percent of most marketing budgets are dedicated to social media? How about if you heard that among Fortune 500 companies, nearly 98 percent rely on social media for a combination of public relations, marketing, and customer service and industry insights? While these statistics alone are […]
Tips for Managing a Large Volume of Email
For many young adults entering the professional workforce, the ability to successfully manage email can be daunting. If not correctly managed, important emails can wind up at the bottom of one’s inbox, which may lead to a late reply or missed opportunity. Managers, business partners, and customers also expect people to master email because so […]
Working With Influencers: How to Make an Impact With Your Audience
Influencer marketing has become an incredibly popular method brands use to reach their consumers—especially social media. A study conducted by Tomoson in 2015 proved exactly why this has become one of marketers’ favorite news tools, stating brands make $6.50 in revenue for every $1 they spend on average on influencer marketing. In fact, so many […]
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]
Tips for PR Pros: Leveraging Paid Amplification
As PR professionals, we are constantly seeking innovative ways to amplify, leverage and increase visibility for clients. Considering the investment of time and energy that goes into securing coverage for clients, PR professionals should be asking themselves how to increase the reach of the content before it’s published. In addition to the traditional strategies, integrating […]
To Market Big, Think Small
Forbes has labeled 2017 “The Year of the Influencer,” and they might be on to something. The idea of an influencer in itself is not particularly new or revolutionary – brands have been using celebrities to promote their products for decades – but the landscape of influencer marketing has drastically changed over the last few […]