Case Study: Launching a Satellite-Imaging Startup
BlackSky Global is a satellite imaging company and the newest startup in Seattle’s burgeoning space industry. In June, the company announced its plan to deploy a 60-satellite imaging constellation to provide high-resolution images of the globe in near-real time. The company’s “satellite imaging as a service” business model provides cost-effective access to images from space […]
5 Ways to Establish Yourself as a Thought Leader
What’s the fun in knowledge if you can’t share it with others? A thought leader – a trusted source, in PR parlance – shares what they know, what they think, and what they believe in with other people. A good way to help develop your career is to develop yourself as a valuable expert in […]
Let Your Brand Decide: Journalist, Influencer, or Both
In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that […]
How to Combine LinkedIn Company Accounts Without Losing Followers
Having a strong brand on social media is important not only for a company, but also for the user who is trying to learn more about the services it provides. If a company has multiple accounts on one social media platform it can cause confusion. Many times someone who is foreign to an organization will […]
Does Your Organization Need a Spokesperson?
Many organizations struggle with the idea of a identifying and preparing a company spokesperson. For some companies, there is a clear spokesperson that naturally assumes the role, enjoys it, and is good at it. However, for many organizations the spokesperson is not identified until an event, such as a crisis, forces someone into the role. […]
5 Steps to Soliciting Meaningful Feedback
In order to successfully meet clients’ communications and business objectives, PR pros rely on ongoing feedback from a multitude of parties, and they need to be strategic at eliciting that feedback to refine their PR strategies and tactics. I recently read an insightful article in the Harvard Business Review entitled “How to Get the Feedback […]
Storytelling: The Power of Persuading an Audience
I would like to share with you a recent article I read about effective persuasion by Lisa Lai, an advisor, consultant and coach for some of the world’s most successful leaders. Lai argues that in order to persuade an audience you must focus on either winning their hearts or their minds – and that to […]
One-Two Punch of Product and Corporate News Results in Knockout Coverage for Smartsheet
April and May were incredibly busy months for our client Smartsheet, a fast-growing Eastside company that has been a client of Communiqué’s for more than three years. Smartsheet makes a spreadsheet-inspired collaborative work management tool that is used by millions of people worldwide. Its software pairs the familiar, easy to use spreadsheet interface with […]
Uber-Cool Creative Campaigns
Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by […]
Reflecting on Our Work With Mobidia
Losing a client can be a tough pill to swallow, but knowing that the loss is due to the client’s successful transition or achievement of a significant milestone can provide the spoonful of sugar to make the medicine go down easier. Such was the case with Mobidia, a leading provider of mobile measurement and analytics […]