Contact us

Will Facebook’s “Instant Articles” Change How We Consume the News?

Since the advent of the Internet, news outlets have been looking for innovative ways to monetize their content and cope with readers transitioning to digital news consumption. The rise of digital content coupled with increased social media use has led to a shift in how people consume the news today. Capitalizing on the changing consumption […]

Should Your Next Pitch Target an Algorithm Rather Than a Human?

With just one month left in the quarter, corporate earnings season is right around the corner and chances are the next quarterly earnings article you read will not be written by a business reporter, but by automation software. In 2014, The Associated Press (AP) began using a platform called Wordsmith to automate the writing of […]

Kiss Writer’s Block Goodbye—55 Blog Post Ideas (You Can Thank Me Later)

When it’s time to write a blog post, more often than not, I find myself searching for inspiration. I want the post to be intriguing, educational, helpful, relevant and relatable for readers, but finding a topic that encompasses all of these attributes is, without fail, incredibly difficult. As I scoured the news, blogs and Google […]

Branding the Most Important Product: You

Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand.  A full summary of the questions and answers posed by @mashbusiness can be found here.  After my own review of the feedback from the experts, I came to three overarching ideas that can stand as […]

The Digital Debate: What the State of the News Media Means for PR

Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what […]

How to Sell Your Story Over the Phone – 5 Best Practices

Have you ever heard the saying a smile can be heard over the phone? The saying rings very true because there’s nothing quite like the sound of a smile. But, when it comes to pitching stories over the phone (call-downs), you’ll need more than just a dashing smile to be heard. Pitching a story, whether […]

The Rise of Contributed Content: 5 Tips to Make Yours Sing

Today, opportunities abound for savvy marketers to get their messages heard. If the late 1990s heralded the rise of online content, the early 2010s are all about the rise in contributed content. For those of you who follow changes in the field of media and journalism, it won’t come as any surprise that Forbes is […]

Presenting 101: Five Tips to Help You Nail Your First Business Presentation

As a PR professional you’ll likely give countless presentations throughout your career.  From new business presentations to annual PR plans, there will be plenty of opportunities for you to speak in front of a group. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Following […]

What Google’s New Mobile-Friendly Algorithm Means for PR

Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]