New Year’s Resolutions PR Pros Should Consider
Every January about one in three Americans make resolutions to eat healthier, hit the gym more and manage their stress better, among other self-improvement goals. This year, PR pros may want to consider adding a few of the following professional goals to their list of resolutions as well. Tap into your creative side. People remember […]
Founded by Former Microsoft Data Executives, Parllay Launches to Help Fuel Social Media Management
Much to the dismay of marketers around the globe, the social media landscape has become extremely crowded and noisy. Today, there is an over-abundance of social tools available that include monitoring, analytics and publishing for brands and agencies to drive and manage brand engagement. What has been missing is a way to unify all the […]
Looking Back on 2014 – A Big Year for Communiqué PR
2014 has been a momentous year for Communiqué PR, bookended by two significant milestones: the firm’s 10-year anniversary in February and moving into new office space in December! We look forward to celebrating both of these milestones with an open house in Q1 2015! (Stay tuned for more information.) However, before jumping into the New […]
AnswerDash Transforms Online Customer Service With Zendesk Integration
This week was an exciting one for our client AnswerDash, the provider of contextual answer technology for websites and apps. Fresh off the heels of revealing its general availability this fall, AnswerDash just announced its integration with Zendesk, a major player in improving online customer service. The integration makes it easy for websites to display […]
Helpful Apps & Resources for PR Pros
As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources. What I have used this year and love: theSkimm— this bite size email newsletter arrives daily at my […]
Lessons Learned From the Sony Security Breach
Not a week goes by when there isn’t a story in the news about a high-profile security breach. Inevitably, after each incident knowledgeable PR experts weigh in on how the crisis could’ve or should’ve been handled. There are always new lessons to be learned. Perhaps it’s the influence of the work that we do on […]
Applying Yoga Principles to PR
Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga can be applied outside the studio to all aspects of my life, including my career. The eight limbs act as guidelines around how to live a meaningful and purposeful life by offering advice for moral and […]
How to Utilize LinkedIn
Throughout my time in college and now in the beginning stages of my career, friends, professors and colleagues have all stressed the importance of networking. While nothing will ever replace face-to-face networking events, there are continually new ways to network from the comforts of your own home. Specially, people now look to LinkedIn to make […]
Point Inside Powers New Mobile Features for Target
This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, […]
Size Matters
Contrary to what some may tell you, size does matter. The proof is published in a joint report released last month by IHS Inc., a global source of critical information and insight, and our client Mobidia Technology Inc., a mobile analytics provider with a mega-panel of global smartphone and tablet users. The report, “Larger Smartphone […]