Seattle Rallies to Support Diabetes Community
670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]
Lessons Learned: The Collision Between Politics and Public Health Policy
As fear of Ebola dominates news waves and this week’s elections, one of the most interesting—and polarizing—stories to hit is of quarantined American nurse Kaci Hickox. Testing negative for the disease after treating patients in West Africa, Hickox returned to her native Maine, where she has been forced by state politicians to undergo a 21-day […]
Swinging for the Fences: A New Platform in the Sports Media Landscape
Just two days after his retirement from professional baseball, New York Yankees legend Derek Jeter made perhaps the biggest media splash of his 20-year career by launching The Players’ Tribune, an online media outlet that allows athletes to publish first-person articles on the topics of their choice. Several heavy hitters have contributed articles in the […]
Advantages of Making Every Employee a Brand Marketer
In business, there seems to be a common theme—companies are continually looking for new ways to attract customers and differentiate themselves from competitors, all while trying to lower expenses. Though valid and often the recipe for success in a business, finding and implementing those methods can be tricky on a day-to-day, cost-effective manner. I recently […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
Quality Over Quantity
When practicing public relations and striving to drive awareness on behalf of clients, it can be easy to lose sight of the notion that quality, in many cases, is more important than quantity. Let’s be honest: Unless you’re working for Apple, Amazon, Boeing, or another major brand, it’s unlikely your news announcement will appeal to—let […]
Smartsheet Introduces New Data Visualization Tool for Enterprises
This week has been a very exciting one for our client Smartsheet, a leading provider of a collaboration project management tool. On Monday, Oct. 20, 2014, Smartsheet announced its new tool, Workmap. Workmap allows users to visualize work and the various people contributing to it in Smartsheet. By breaking down the traditional organizational chart view […]
Should Brands Say “Ello” to the New Ad-Free Social Network?
The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]
“Fear-bola” and the Power of the Media
It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that […]