The Rise of the Contributor
While pitching an announcement for one our clients recently I ran into an increasingly common problem: The perfect person to pitch was a contributing writer at the publication and I couldn’t track down his contact information. Eventually I found a way to get in touch with him, but it got me thinking about the balance […]
How to Build a Media List
Finding a list of journalists who may be interested in your pitch is no easy task. The success of a pitch or press release often rides on the shoulders of a thoroughly developed press release. When approaching a media list, I find myself facing asking questions like: How do I find journalists who will be […]
Should PR Pros Be Engaging in Comment Sections Online?
In today’s digital world, PR pros are offered an array of avenues to help voice their client’s message and shape public opinion. Comment sections are among these channels, but pose an interesting dilemma. Comment sections have become the playground for “trolls,” or negative commenters. These “trolls” pose a risk of defaming the efforts of PR […]
Turning up the Heat – Driving Awareness Through Targeted Media Outreach
With 2013 behind us and the new year just getting underway, now is a great time to look back at the year and reflect on the unique and interesting client campaigns that we worked on at Communiqué PR. One client for whom we’ve had a great experience driving publicity over the course of 2013 is […]
Seattle’s Seahawks Victory Parade and the Importance of Celebrating Success
This past Wednesday, an epic event overtook the city of Seattle: the Seahawks Super Bowl victory parade. According to news reports, some 700,000 people flooded the downtown streets to go full Beast Mode and revel in the Seahawks’ win—the first Super Bowl victory in the history of the franchise. In a city of 634,535, this […]
Communiqué PR Enhances Its Global Influence by Joining Public Relations Network
It is only February, yet 2014 is already proving to be an exciting year for Communiqué PR! Communiqué is now the official U.S.-based partner for Public Relations Network (PRN), a global network of public relations agencies dedicated to providing high-level consultancy and quality support for worldwide campaigns. PRN has a high-caliber network of partners in […]
Branded Content: It’s the Future – How Will Your Firm Approach It?
I was catching up on some industry-related reading recently, and came across myriad stories about branded content and how this critical strategy is blurring the lines among marketing services. One story in particular, “The Power of Content,” caught my eye, as it was published in a “branded content” special advertising section of Advertising Age paid […]
STEM Education is Still a Problem, Especially for Small Tech
If you’ve been to a technology conference in the last few years then you’ve heard about our country’s STEM (science, technology, engineering and mathematics) education crisis. You’ve heard that our country’s future economy depends on training more students in these critical fields to prepare them for jobs in programming, engineering and more. A lot of […]
Kigo Kitchen Making an Impact on South Lake Union
How do you market “healthy”? Steve Hooper seems to have the winning formula. We recently sat down with the CEO and co-founder of the newly opened Kigo Kitchen to discuss his strategy to establish the quick and casual restaurant as a place worth trying. Hooper’s company is headquartered on Capitol Hill, but last year he […]
PR Lessons From Richard Sherman
Seahawks mania is at an all-time high in Seattle. The city is plastered with the iconic 12th man flags and not a moment goes by when there isn’t something on TV, radio or online about the team’s march to the Super Bowl. And of course, the big story that everyone is talking about is Richard Sherman’s […]