Managing a Successful IPO – Tips From Zillow
Last week I had the opportunity to connect for lunch with Amy Bohutinsky, chief marketing officer for Zillow. Amy has a big job. She is responsible for all marketing and communications for Zillow including branding, public relations, mobile and social media marketing, email, business development and advertising. She is also one of Zillow’s earliest employees […]
A Look Back at 2013’s “Most Talked About Companies,” Courtesy of Dow Jones
What were the news stories in 2013 that stuck with you? In the world of business, at least, they were probably stories on tech, according to a new infographic from Dow Jones. To mark the end of 2013, Dow Jones released data on the year’s “most talked about companies.” Tech giants Google and Apple […]
Reflecting on 2013
The end of one year and the beginning of a new year is always an invigorating time for me. I enjoy reflecting on the successes and accomplishments of the past, while focusing on new goals and objectives for the coming year. This year is no different, although as 2014 marks 10 years since the founding […]
How Journalists Use Social Media (Infographic)
For PR pros, the rise of social media has led to new opportunities, strategies and—for many—questions. How can PR pros use social media to reach journalists? Should you use it to pitch reporters? What does it take to be successful? Media-database powerhouse Cision recently published a fascinating infographic, redistributed via PR Daily, revealing the results […]
The Information: Bold Enough to be a Success?
Earlier this month former Wall Street Journal reporter and editor Jessica Lessin launched a technology and business news site – The Information – that got the media world buzzing. The Information costs a hefty $399 a year, or $39 a month, and offers no free content up front, which is one of the strictest paywalls […]
Amazon’s Timely Announcement
Technology seems to be advancing at exponential speeds these days. Just look at the changes that have evolved from the first cell phones 30 years ago to today, where interactive smartphones provide us ways to communicate, navigate, and enjoy entertainment from the palms of our hands. So it comes as no surprise that seminal e-commerce […]
The PR Agency of the Future
Yesterday I was reading PR Week’s 15th anniversary issue and came across an article entitled “What will a PR agency look like in 15 years?” It was a compilation of comments about the future from some of today’s industry leaders: Gail Heimann, president of Weber Shandwick; Kim Hunter, president and CEO, Lagrant Communications; and Patrick […]
Building Meaningful Relationships: Five Tips From Networking Expert Keith Ferrazzi
When I graduated from college last spring my career path looked more like a complicated maze with no clear direction. I have a background in communications and journalism, but at the time I wasn’t sure how to narrow down my interests to a specific career or how to go about searching for jobs. My parents […]
Got Problems? Tips for Staying Solutions-Oriented in PR
A pretty significant chunk of our work in the PR industry is about solving problems. Perhaps the problem is huge: Your Fortune 500 client is facing a major PR headache and it’s your job to fix it. Or perhaps the problem is comparatively small: One of your team members is struggling to nail a pitch. […]
GeekWire Gala: Totally Tech With a Personal Touch
I recently attended the GeekWire Gala at the Museum of History and Industry (MOHAI) in South Lake Union. With more than 1,000 of Seattle’s tech industry professionals in attendance, GeekWire delivered an event to remember. From the amazing food to the lively DJ to the great conversation, there was no room for disappointment. As expected, […]