Playing By the Numbers
Every two weeks our team sits down over lunch to discuss client campaigns that are underway or upcoming and to reflect on recent successes and challenges. Aside from being a great team bonding experience, these lunches offer an opportunity to exchange ideas and to learn about new trends and effective media outreach practices from our […]
Sheryl Sandberg and Marissa Mayer Headline Dreamforce 2013
Early in November, I was lucky enough to acquire a few passes to attend Dreamforce, Salesforce.com’s annual conference. The four-day conference, which takes place in San Francisco, drew more than 100,000 attendees from the technology industry and is considered the third biggest tech industry event, following TED and CES. Big-name speakers from this year’s event […]
Should PR Pros Use Reddit?
We recently encountered an interesting scenario with one of our clients, who came across a relevant industry discussion on Reddit and wondered why their brand name was not mentioned. At first the answer seems apparent, since Reddit relies on user-generated content that, for the most part, cannot be controlled. But that got us thinking—is Reddit, […]
The Value of Contributed Articles
Contributed or bylined articles serve as a great complement to editorial placements. Unlike an article written by a reporter about a company or its products, contributed articles are written by the company and are meant to lend a vendor-neutral perspective on topics relevant to a publication’s readers. We often recommend contributed articles as a way […]
5 Ways to Increase Your Blog Readership
Every month at Communiqué PR, we celebrate the success of our blog and its contributors by sharing stats, including the most views and the average time spent viewing the post. Analyzing these statistics allows us to track the growth of our blog and determine which topics appeal to our audience. Building a committed and involved […]
Playing Ketchup With PR: Heinz Loses McDonald’s Business and Winds Up on the Grill
McDonald’s recently announced its decision to part ways with longtime supplier Heinz. The two companies are cutting ties after 40 years of working together and the decision may be because of Heinz’s recent hire of former Burger King CEO Bernardo Hees and the lack of full disclosure. McDonald’s stated flatly, “As a result of recent […]
PR Lessons From the Healthcare.gov Launch
When the Obama administration launched its healthcare website on October 1st the President’s most prized project quickly turned into an unmanageable disaster. Healthcare.gov was riddled with technical problems that made it almost impossible to use, causing enormous public backlash. But there are a few valuable PR lessons to be learned from healthcare.gov’s disastrous rollout. Launching […]
5 Updates to the 2013 AP Stylebook
If you read our blog or you work in public relations or media, you’re likely well aware of the importance of AP style. A couple months ago, the 2013 version of the AP Stylebook was released, with 90 new or updated entries. Ninety updates is a lot of information to process. At the time, PR […]
A Launch Event Done Right: Lively Lounge Premier Party
Throwing a launch party is an important part of a company’s marketing plan and to do it well requires a serious investment of resources – both human and fiscal. Whether you’re celebrating a new product or a new company, the launch party provides a critical opportunity to make a good first impression with potential customers, […]
Schnitzer West: Delivering Superior Quality & Returns
When I worked for Waggener Edstrom in 2001, I learned we were going to be moving into a sparkly new office building in the Civica Office Commons in downtown Bellevue, Wash. It was exciting. After all, how often does one get to work in a brand new office building? My anticipation was well founded. Civica […]