With April Fools’ Day fast approaching, we want to provide some guidance to PR and marketing professionals before pulling the trigger on any planned pranks. Below we have listed past blog posts we developed that share tips to consider when planning an April Fools’ Day spoof announcement. These posts share best practices for evaluating whether a joke press release or fake news is appropriate. We’ve also included a link to a post from the AP on whether the correct way to write the holiday is April Fool’s Day or April Fools’ Day.
We’ve included some fun examples of past April Fools’ Day announcements.
- The Joke Press Release – Is it Appropriate for April Fools’ Day?
- Planning an April Fools’ Day Spoof Announcement? Think it Through …
- Fake Announcement for April Fools’ Day – Be Wary
- Don’t Be Fooled on April 1
- Public Relations, April Fools’ Day, and Fake News
- AP Style Guidance on how to punctuate the April Fools’ Day
We look forward to seeing the April Fools’ Day fun tomorrow. Please comment and share the April Fools’ Day announcements and fake news you find most effective, compelling and memorable.