5 Ways to Propel Creativity in PR

In a writing-heavy job such as PR, it’s easy to encounter some serious writer’s block that stops you straight in your tracks. You know the feeling: you’ve got a byline due in three hours, and your cursor blinks incessantly on a blank page. Never fear—there are proven, tangible ways to help you and your colleagues […]

Overcoming Writer’s Block

As PR professionals, we are tasked with selling our client’s story to target media and influentials. We must convince them our client has something interesting to say that their readers would be interested in knowing. As such, one of the most critical skills in PR is the ability to write well. Not just the mechanics […]

Seven Habits of Highly Effective Writers

 Ragan’s PR Daily recently published an article by Daphne Gray-Grant who is a writing and editing coach and author of 8½ Steps to Writing Faster, Better. I thought the article titled, “Seven Habits of Highly Effective Writers” was a gem, and completely spot on. It’s no secret that as a PR professional, exceptional writing skills […]

Freshening Up Your Resume

It’s graduation season, and that means one thing: new job hopefuls searching for their first “real job.” While networking and interviewing skills are important, the first step to almost every position is a resume. In fact, this is the one aspect of job applications that you can totally control. Heading out into the job market […]

Captivating Copy: How to Make Your Writing Pop

There are some topics that are easy to write about, the words flow naturally, provide depth and result in compelling content.  And then there are other topics that present more of a challenge and the interesting aspects are harder to extract.  So just how do you extract those gems that will make the difference between […]