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What to Do When You’re on Deadline and Experiencing Writer’s Block

The cursor blinks at you in sync with the clock hanging on the wall. The page is blank, just like your brain. “You’ll never finish in time,” it mocks. “That’s five more minutes, wasted,” it taunts. “You’ve got nothing,” it scoffs. Frustrated, you close the page and admit defeat. With a 5 p.m. deadline looming, […]

Blogs, Medium and LinkedIn: Which Platform is Best For You?

As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. […]

Writing Checklist: A Simple Guide to Becoming a Better Writer

PR professionals do a ton of writing every day. Whether we are developing a press release, byline article, award submission, blog post, speaking proposal, case study, etc., we typically communicate through written words. Luckily, I love to write. It’s been a hobby of mine ever since I learned how to hold a pencil. Why I […]

Turning Down Time Into Valuable Time

Unlike the retail industry, PR professionals are usually able to snag a little down time around the holidays. Clients are on vacation; journalists are out of the office; and news is not the public’s top priority. So, for us, that means a little less billable work. But just because the work isn’t billable doesn’t mean […]

Should Your Next Pitch Target an Algorithm Rather Than a Human?

With just one month left in the quarter, corporate earnings season is right around the corner and chances are the next quarterly earnings article you read will not be written by a business reporter, but by automation software. In 2014, The Associated Press (AP) began using a platform called Wordsmith to automate the writing of […]

Kiss Writer’s Block Goodbye—55 Blog Post Ideas (You Can Thank Me Later)

When it’s time to write a blog post, more often than not, I find myself searching for inspiration. I want the post to be intriguing, educational, helpful, relevant and relatable for readers, but finding a topic that encompasses all of these attributes is, without fail, incredibly difficult. As I scoured the news, blogs and Google […]

Writing for PR: May the Odds Be Ever In Your Favor

This weekend I finally got around to watching the latest “Hunger Games” movie and afterwards I started thinking about the similarities between mockingjay birds and writing in a PR agency setting. Stay with me here. Good PR professionals are (hopefully) good storytellers. I’d wager that most of us chose this as a career path because […]