Tideworks Technology Experiences Growth during Economic Downturn
Tideworks Technology’s President, Michael Schwank, recently contributed an article to Cargo Systems sharing his perspective on how the down economy has given ports and terminals an opportunity to evaluate and implement new technology. In the article, which is slated to be published in the coming issue of Cargo Systems, Schwank outlines how the container industry […]
The Rise of the ’Social Internet and Social Media Law
Last week, I had the opportunity to co-present with Lisa T. Oratz of Perkins Coie at Law Seminars International’s Social Media Law workshop. We were the final presenters of the day-long workshop focused on new legal issues arising from social media marketing. Lisa and I discussed the practical and legal considerations for businesses when engaging […]
The Costco Connection & Our Book Sales
As many of you know, our book Strategic Public Relations: 10 Principles to Harness the Power of PR was featured in the August issue of Costco Connection, a lifestyle magazine for Costco members. We are delighted about this review as the magazine reaches more than seven million households and businesses. As a result of this […]
Responding to a Brand Attack via Social Media
On Monday, July 6, Dave Carroll, a musician from the band Maxwell Bros, posted a YouTube music video complaining about the poor customer service he received from United Airlines regarding a broken Taylor guitar. The guitar (worth about $3,500) was damaged on a flight to Nebraska more than a year ago. The video immediately generated […]
Businesses Cannot Afford to Ignore Twitter – Five Steps to Take Now
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino’s have all learned first-hand the effect Twitter can […]
Leveraging the Power of Twitter
The power of Twitter is evident. For the first time an individual can broadcast a message to millions of people in an instant. But how companies will leverage that power to achieve their business objectives is not yet as evident. I recently participated in a panel hosted by Perkins Coie and Madrona Venture Group focused […]
Public Relations and the Obama Administration – 100 Days of Fresh Air
Last month, PR Week included a guest article from Laura Gross, in which she reviewed the first 100 days of the Obama administration from a PR perspective. Ms. Gross takes the position that the Obama-Biden team is showing leadership through its transparent, open, and frequent communication. While she identifies areas for improvement overall, she concludes […]
The Joke Press Release – Is it Appropriate for April Fools’ Day?
A few years ago one of our clients approached us about developing and distributing an April Fools’ Day “joke” press release. Clearly there are pros and cons to these types of announcements. A successful joke press release can garner significant attention and build dramatic awareness for a company. However, a joke release in poor taste […]
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash’s John Cook, “When will the high-tech M&A bottom feeders emerge?” and another from IDG News’s Marc Ferranti “Wall Street Beat: M&A, Oracle Stress the […]
Blagojevich’s PR Strategy: Self-Defense Or Simply Desperation?
In Linton Weeks’ recent NPR article regarding Illinois Gov. Rod Blagojevich, Weeks writes that the governor has opted for a strategy of “self-defense by public relations onslaught.” I wonder if this really is a strategic approach to counter the current impeachment proceedings and sway public opinion, or merely the desperate attempt of a man who […]