Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, “How are you (marketing executives) supposed to discern what is right for your brand?” With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives […]
Amazon’s Kindle DX Aims to Replace College Textbooks
While reading about Amazon’s recent launch of the Kindle DX, the large screen addition to the Kindle family, I was surprised to learn textbooks are a $9.8 billion dollar industry. In a bold move to become a major player in this market, Amazon introduced the Kindle DX in hopes of “spearheading a paperless revolution,” as […]
The Words We Love to Overuse
A recent post in the New York Times “After Deadline” blog – an online section devoted to examining questions of grammar, usage and style – examined the words writers love to overuse. Since we’re increasingly called upon to create more written content on behalf of our clients, we find this blog helpful to improve our […]
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market […]
What’s in a Font?
In a recent Wall Street Journal article, Emily Steel explores the world-wide movement to ban the Comic Sans font. This raises an interesting point about the importance choosing the right fonts in business. Comic Sans has become synonymous with materials for kids and communicates a light-hearted, upbeat sentiment. Originally intended by its creator to mimic […]
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and […]
Pop-Up Stores Coming to a City Near You
This week, Target plans to open a pop-up store in downtown Chicago, the first time the company has used one of its pop-up stores in the Midwest. For the uninitiated, a pop-up store is a temporary store that is open for a limited time – typically in a major city or mall – to create […]
How to Connect with Reporters and Influencers on Twitter
There’s been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter’s popularity has extended into the media with many high profile and prolific journalists (think CNN’s Larry King, NBC News’ David Gregory and Wall Street Journal‘s Walt Mossberg) using the micro-blogging site to interact with their readers […]
Managing a High Volume of Media Inquiries
A high volume of media inquiries is, for most PR agencies and their clients, a dream come true. But managing an onslaught of inquires can be tricky and requires a strategic approach to ensure consistency and overall success. One of our clients, Veratect Corporation, a biosurveillance company that tracks disease outbreaks and civil unrest globally […]
Why Do Some Countries Prosper? This and More at the First Annual Milliman Lecture in Economics
It’s an age-old question: Why do some countries flourish while others flounder? Even in an economic downturn, we live amongst staggering wealth in America while many countries are mired in poverty. MIT Professor Daron Acemoglu has said, “Economic inequality has detrimental effects on economic growth in general.” “Recognizing the role of institutions and why societies […]