Best Practices for Securing Accurate Stories
According to Dan Gillmor, former columnist with the San Jose Mercury News, the four pillars of journalism include thoroughness, accuracy, fairness and transparency. Understanding a journalist’s creed can help us identify best practices for working with them. Accuracy is a shared goal between journalists and PR professionals. As we think about how we can help […]
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry […]
Magazines Continue to Shift Its Focus Toward the Internet
A recent article in PRWeek reports that several of the industry’s top publishing houses have recently reduced their budgets and workforce. One prominent company that is scaling down is Rodale, publisher of Men’s Health, Prevention, and Runner’s World, Time Inc. owner of Time, Sports Illustrated, and Fortune and Condé Nast whose titles include Vogue and […]
Tips for Writing a Byline Article
Byline articles are an excellent way to retain ownership of key messages and establish thought leadership. Executives can insert their point of view and reach target audiences by writing or commissioning these articles. But bylines can be tricky to write and require a careful balance to ensure that they are both informative and readable. Below, […]
When the Going Gets Tough, the Tough Get Blogging
When facing difficult news such as layoffs, many companies used to draft meticulously scripted press releases – if they shared the news at all. But this strategy is fast becoming a recipe for disaster as employees turn to their blogs to voice frustrations and announce corporate layoffs. In a recent New York Times article, Claire […]
Experimental Advertising Techniques and the Economy
With the financial crisis looming ever larger, it is no surprise that some businesses such as AT&T and General Motors are slashing marketing budgets in an effort to stay afloat in this volatile economic environment.According to recent articles, advertising agencies will be among the first shops to feel the impact of the economy as companies […]
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics – everything from how the economy will impact the holidays to how […]
Gartner Claims At Least Half of Social Media Campaigns Will Fail
In a recent interview with CNET, Gartner research analyst Adam Sarner predicted that 50 percent of social-media campaigns taken on by Fortune 1000 companies will fail. Sarner states that this is in large part due to the fact that companies aren’t engaging with social communities with a mutual benefit in mind – they are not […]
Attachmate Unveils Verastream Host Integrator 6.6
On Sept. 22, one of Communiqué’s newest clients Attachmate announced the availability of Verastream Host Integrator 6.6. Click here to see the full press release. Attachmate’s Verastream Host Integrator 6.6 is a mainframe application integration solution that eliminates the technical complexity and code generation associated with legacy integration, offering IT organizations a low-risk, low-cost approach […]
Search Engine Optimization and Your Press Release
You’ve probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company’s press releases and other media materials receive high rankings on search engines, such as […]