Level up Home Launches With the Opening of Its First Home for At-Risk and Former Foster Care Youth
When Level Up Home reached out to Communiqué PR for some help with the launch of its organization, the answer was a resounding “Yes.” Working for an organization with such an important cause was easy to do. Level Up Home is a new nonprofit organization whose mission is to support youth ages 18-24 who are […]
Innovative PR Campaigns and Steps to Creating Your Own
Coming up with a brand-new campaign idea can be tough. It might seem like all the creative ideas have been taken, or that your idea is too far-fetched for the target audience’s acceptance. While it’s impossible to foresee how a public relations campaign will be analyzed by the outside eye, it’s important to note that […]
Defining Success and Highlighting the Value of PR
I recently stumbled across an article in PR Daily that highlights that PR professionals’ No. 1 concern is proving value. According to a report by Muck Rack, the top challenges facing PR professionals are difficulty measuring impact and lack of quantifiable measurements. Interestingly, within the last two weeks, I’ve received multiple requests from clients to […]
Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic […]
Crisis Management: What PR Professionals Can Learn From the Capital One Data Breach
The moment of crisis – for better or worse, we’ve all been there. It’s dreadful, it’s mortifying and it can significantly impact the reputation of an individual or brand. It’s a moment that no one ever wants to deal with. Yet, it’s in times of crisis when anyone – be it an individual, business or […]
The Danger of Aiming for Perfection
I recently came across an article in The New York Times that I thought would be helpful to those of us with a commitment to perfection. The article is titled, “It’s Never Going to Be Perfect, So Just Get It Done,” and focused on how challenging it is for perfectionists to get things accomplished, specifically […]
Timeless Tactics: Three Networking Tips to Help Build and Maintain Relationships
In a quickly changing business landscape, there is one timeless, but important, activity you shouldn’t lose sight of – networking. Whether you are stepping into a new career, or have made it to the top of your industry, networking can play a critical role in your professional life. Consider it a long-term investment than can […]
Guidelines for Spokespeople When Handling a Crisis
In 2007, when a major ice storm hit the East Coast, Jet Blue was forced to cancel 1,000 flights over five days. Customers were upset, and in the weeks that followed, thousands of articles scrutinizing how Jet Blue handled the crisis were published around the globe. So, how did the airline respond? To combat this […]
Email Etiquette in the Workplace
Entrepreneur published, “How to communicate effectively over emails at workplace.” The article states that, “Email is the most widely used tool in the workplace,” therefore making it imperative to use our emails to communicate well-written, clear and effective messages. A key focus of mine when starting at Communiquè was watching how my colleagues communicated by […]
Spaceflight and BlackSky ‘Make it Rain’ With Successful Rocket Lab Launch
On June 28, 2019, our clients, Spaceflight and BlackSky, participated in the successful launch of a Rocket Lab Electron that launched from Launch Complex 1 at the southern tip of the Mahia Peninsula, on the east coast of New Zealand’s North Island. As a nod to the rainy weather at both the location of Spaceflight’s […]