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Acumatica Joins Forces with IFS to Create Cloud Powerhouse

We recently worked with Acumatica, the world’s fastest-growing cloud ERP company, to announce its acquisition by EQT Partners and the joining of forces with IFS, the global enterprise applications company. What makes this acquisition announcement unique is the flexible structure of this partnership. In the midst of a merger-happy market, the two companies will retain […]

Breaking Through Tough Concepts with Easy Methods

The benefits of lifelong learning are many. In an evolving world, continuous learning serves as an economic, social, emotional, and physical imperative, according to John Coleman from the Harvard Business Review. Coleman also reveals that “reading, even for short periods of time, can dramatically reduce stress.” Unfortunately, it’s quite common to hit a wall when […]

Best Practices for Developing a Press List: Not One-Size-Fits-All

Press lists can seem daunting. In the ever evolving and widespread world of journalistic beats, it’s becoming increasingly difficult to pinpoint reporters’ editorial focus. This leads to the unintended inundation of email inboxes with unwanted content and failure to establish relationships. One master press list is not a sufficient one-size-fits-all approach. But don’t lose hope […]

CISION’s State of the Media: 2010 vs. 2019

In 2010, Vocus, a public relations software company that would eventually become CISION, released its first State of the Media report. Now, nine years later, CISION released the 10th annual State of the Media report. The report shares unique insights about the industry and specifically highlights journalists’ perspectives on different topics and trends, serving as […]

Social Acceleration: How 24/7 News, Social Media and FOMO Are Narrowing Our Attention Spans

PR professionals, like journalists, marketing professionals and other communications specialists, frequently traffic in media consumption – and there is no shortage of content. The influx of information is constant and ready for consumption, whether it’s CNN’s running news ticker on your TV screen or a scrollable list of news articles on your smartphone’s news app, […]

WGU Washington: A Thought Leader in Higher Ed

WGU Washington continues to disrupt the higher education space with an innovative, student-first model. With higher education costs soring and the needs of the workforce rapidly changing, WGU Washington offers a flexible and affordable online model that provides students with the ability to learn independent of time and place. This approach makes higher education more […]

Best Practices for Incoming PR Professionals: Resources and Tips From a Recent Grad

Whether you’re getting ready to graduate or you’ve been out of school for a while, continuing to be proactive about your PR education is crucial to your career development and long-term success in the industry. As a recent graduate and fresh PR professional, I’ve realized how important it is to be familiar with current trends […]

Key Takeaway’s from Cision’s Report: Influencing Through Earned Media

In September 2018, Cision, a leading public relations and earned media software company and services provider, commissioned Forester Consulting to understand how marketers perceive their communications’ teams and the value of earned media. Its surveys quantified marketing perceptions, providing unique insights. These insights allow us to adapt our positioning or behavior to either continue supporting […]

Goals, Objectives, Strategies and Tactics: Discerning the Micro From the Macro

As any businessperson or entrepreneur knows, if you want to successfully scale your business, goals must be established. Objectives need to be set. Strategies and tactics must be in place. Each of these concepts plays a significant role in business planning – they set the very framework of guiding the direction of your organization. And […]