WGU Washington Partners With Lifetime to Celebrate Inspiring Grads
Earlier this year one of our esteemed clients, Western Governors University (WGU), partnered with Lifetime™ for #SheDidThat – a campaign that celebrated four exceptional women who earned master’s degrees from WGU and have gone on to better the world as teachers, nurses, innovators, entrepreneurs and glass-ceiling breakers. Out of the hundreds of nominations, Michelle Johnson, […]
SWOT Analysis Unpacked: How to Strategize for Better Business Outcomes
One of the most useful strategic-planning tools for any business is conducting a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This technique is used to guide planning and decision making by identifying four key components that factor into meeting your business objectives. A foundational element of our strategic planning at Communiqué PR is to consider […]
What PR Professionals Should Know About Satellite Radio
Every morning as I slog my way through Seattle traffic, I am thankful I have satellite radio. Like many other commuters, I enjoy listening to my own collection of music and podcasts. However, my least favorite morning ritual is the task of organizing playlists and picking songs on my hour-long drive to work. With the […]
From Seattle’s Tech Hub, BitTitan Drives Thought Leadership Among Industry Titans
When surveying Seattle’s tech landscape, the view can be both dizzying with opportunity and daunting with intimidation, as the list of industry titans is extensive and robust. There are, of course, tech giants such as Microsoft, Amazon and Google. There are also countless ambitious and innovative startups with which to fend, such as Blue Origin, […]
Spaceflight Made History With Record-Breaking Launch
At the end of last year, our client Spaceflight, the leading mission management and launch service provider, launched the largest number of satellites ever from a U.S.-based launch vehicle – a historic achievement that was years in the making. The first-of-its-kind mission, named SSO-A for the orbit it was launching to, was dedicated to smallsats. […]
Media Q&A: Rob Smith, Seattle Business Magazine
The Communiqué PR staff recently had the opportunity to sit down with Seattle Business Magazine’s new Editor-in-Chief, Rob Smith, to discuss his vision for the magazine. Smith has overseen several prominent business publications in the Pacific Northwest. We look forward to what his dynamic leadership style, and his depth of regional business knowledge, will bring […]
Dealing With Data in Public Relations
If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]
The Blackbox of Pitching Media
As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]
Keywords, Personas and SEO: Ensuring Your Content is Valuable, Findable and Measurable
Much like the age-old question that asks, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” there is the content marketer’s version, “If you develop terrific content but no one finds or reads it, does it help your business?” I can’t answer for the […]
Submitting Content to The Washington Post
The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at […]