Contact us

Incorporating Webinars Into Your Content Marketing and Lead Gen Mix

Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]

11 Quick Tips to Enhance Your PR Writing Skills

I have always enjoyed writing as an art. Words are fun to play with and the creative process excites me. Within the past year, however, I realized I need to upgrade the tools in my toolbox if I want to take my career to the next level. I am thrilled to say that Communiqué PR […]

The Role of PR in a Successful Exit

In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It […]

The Intersection of Content Marketing and Mobile: Reaching Audiences in 2016

Content marketing is king among brands in today’s connected world. According to the Content Marketing Institute, 72 percent of all business-to-business marketers focus on creating engaging content for potential customers, citing it as the top priority for internal content creators over the next year. By 2019, the content marketing industry is projected to reach $300 […]

Live Stream Video—A New Tool for PR Pros to Master?

This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a  growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]

Vision Technology Innovator Apical Acquired by ARM

Congratulations to our recent client, Apical, a London-based company specializing in embedded imaging and vision technology, for its acquisition by ARM! ARM Holdings, one of Britain’s few large global tech companies, acquired Apical for $350 million to accelerate ARM’s long-term growth strategy into new markets, such as driverless cars, security systems, robotics and other connected […]

Radio Reincarnated: How PR Professionals Can Leverage the Rise of Podcasting

Video may have killed the radio star, but it has reincarnated as a podcast host. Podcasts are essentially radio that appeals to listeners’ niche interests and enthusiasms and is free from the constraints of a network programming clock. This type of oral storytelling has quickly gained popularity: The percentage of Americans who have listened to […]

Four Lessons That Apply to Both Golf and PR

In the time I have been at Communiqué PR, I have realized that I can apply many of the lessons I have learned from golf to public relations. Both golf and PR have landscapes that are constantly changing, however, are full of opportunities. Opportunities that through precise execution and careful planning (or practice), can achieve […]

Retaining Top Talent During Your Company’s M&A Deal

2015 was a record-breaking year for worldwide deal making, with $4.7 trillion in announced mergers and acquisitions (M&A), according to data from Thomson Reuters. This figure is up 42 percent from 2014, and beats the previous record of $4.4 trillion set in 2007. This explosion of activity and deal value is due in large part […]