We’re Adding to the Communiqué PR Team!
We are excited to announce we are adding to the Communiqué PR team. Currently, we are recruiting for a Senior Account Executive and an Account Manager. The complete job descriptions are included below for your consideration. If you are interested in being considered for either position, please email your letter of interest and resume to [email protected]. […]
Standing Out in a Crowd: Marketing Lessons From Groupon
Groupon, like many start-ups of the 21st century, began with a unique idea. Its success came from distributing this idea using relevant technology, maintaining customer service, and consistently growing and developing its outreach. However, as with any well executed venture, other like-minded companies have begun saturating the market, leaving Groupon in a predicament that often […]
Social Media and Election Campaigns
Remember what life was like before we had cell phones? It’s hard to recall what we did without the constant ability to connect with people and more recently, the persistent ability to connect to information with the increase in smartphones. Social media is another innovation that’s fast becoming an engrained part of both our personal […]
Results for RPI: “Customizing” Key Messages and PR Plan to Announce a Strategic Company Acquisition
We recently started working with RPI, Inc., a leader in make-on-demand private label personalized products, such as photo books, greeting cards and stationery products, for mass and specialty retailers. As we began our engagement, it was fascinating to learn more about mass customization (the ability for a consumer to tailor a product’s appearance, features or […]
Executive Leadership Transitions and Achieving Coverage
Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products
What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]
How to Give a Good Phone Interview With Media
In a world where your work force might be spread around the globe, being an effective communicator via email and phone is imperative. Though we use the phone to communicate daily with co-workers, clients and friends or family, we use a different set of principles and guidelines than are needed for a phone interview. Chances […]
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, […]