Determining Your Share of Voice
Last week, I came across an interesting question on Dave Fleet’s blog that his colleague at Edelman Rob Clark first raised, “Is Share of Voice a Useless PR Metric?” My initial reaction was that measuring a brand or company’s share of voice is still very much a valuable PR metric, especially given today’s competitive market place […]
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, […]
Results for Tecplot
Over the past several months, we have been working closely with one of our technology clients, Tecplot, Inc., to unveil its revolutionary new product, Chorus™, to analysts, media and consumers. You may recall reading our previous blog posts in which we shared the results of our strategy including briefings with key industry analysts and best […]
The Importance of Body Language
Effective communicators know the importance of utilizing non-verbal communication when delivering a message. It is a critical vehicle for capturing attention and communicating. Non-verbal communication includes eye contact, posture, gestures, voice and tone quality and helps ensure that your audience receives your message effectively. Mastering non-verbal communication is essential not only in media interviews, crisis […]
Mastering the Interview
Let’s just get the cat out of the bag. For most company executives or spokespeople, speaking with media can be a daunting task – no matter how seasoned you are. As soon as you receive the request for an interview, your mind may race wondering what will you say? What if the reporter asks a […]
Is Your Company on Facebook?
Anyone who hasn’t been hiding under a rock knows that social media is not just for consumers anymore. While many companies have jumped on the social media bandwagon, a few still have not committed just yet. For those outstanding companies, getting started on Facebook can seem like a daunting task. If you find yourself in […]
Best Practices for Case Study Development
Often as part of our PR activities, our clients employ our help in developing case studies of successful product implementations with their products. We’ve worked closely with Toyota Motorsport and Continuum Dynamics, Inc. on behalf of Tecplot, Inc., and several prominent universities on behalf of Serials Solutions, among others. Over that time, we’ve worked our […]
YouTube Tips for PR Pros
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as […]
Formalizing Your Social Media Program
So you’ve got a Facebook page, a Twitter handle and a corporate blog, now what? Many organizations have realized the value social media can bring including increased brand awareness, improved customer relationships and thought leadership. While leveraging these platforms to educate and engage with key audiences is critical, oftentimes companies have several different handles, fan […]
The Face of Your Social Media Account
On Sunday night, we were reminded once again how prevalent social media is in today’s communications landscape and how quickly information is disseminated through platforms such as Facebook and Twitter. Prompted by President Obama’s announcement that Osama bin Laden had been killed, Twitter recorded the “highest sustained rate of Tweets ever,” an average of 3,440 […]