Managing Your Online Reputation
In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]
Sharing Content: How to Get Noticed
Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust […]
How to Leverage Video Blogging
Since its inception, video blogging has gained widespread popularity. With equipment becoming more affordable, editing software more accessible, and sites like YouTube and Facebook readily available to share content, the process is easier than ever. There is a large demand for video content – YouTube gets more than two billion hits per day – and […]
Tips for How to Search Twitter
Despite the fact that many people are using Twitter as an integral part of their companies’ marketing and public relations campaigns, many folks may not know why it’s important or how to best navigate the service. Computerworld came out recently with an interesting article titled, “How and why to search Twitter,” which shed some valuable […]
How to React to a Twitter Crisis
In the Internet age, most people often act quickly and pass along information via social media, before they even verify that the information is accurate. We’ve all see the fake Amber Alerts for missing children or the faux-images that fly around Facebook and Twitter, such as the one picture to the right comparing Prince William […]
The Power of Infographics
Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult life and you’ll […]
Intel’s Museum of Me Marks Advancement in Creative Online Marketing
Ever thought about a museum dedicated solely to you? Intel did, and found marketing and branding gold. Following the concept of LinkedIn’s more basic “Connection Timeline,” Intel recently released the “Museum of Me,” (MoM) in which the viewer is able to tour a virtual museum display dedicated to his or her life – or at […]
It Takes a Village: Building a New Category
When Secretary of State Hillary Rodham Clinton released her book, “It Takes a Village: And Other Lessons Children Teach Us” in 1996, it was met with rave reviews and became a modern classic. The book centers around the impact individuals and groups outside the family have, for better or worse, on a child’s well-being, and […]
Break Through Your Twitter Plateau
Twitter is one of the most valued social media platforms utilized today by organizations and brands who seek to engage and interact with their target audiences. However, if you have one of the 200-plus million registered accounts on Twitter responsible for driving more than 110 million tweets per day, it can be easy to get […]
Connecting With Customers through Cause Marketing
Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]