The Success of Seattle Children’s Autism Blog
In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
Making Sense of LinkedIn’s Publishing Capabilities
One of our clients recently asked us to come up with ideas to create visibility for C-level executives who are interested in building their personal brands in conjunction with building the corporate brand. It was a fun assignment and we outlined several strategies for helping them. One of these focused on regularly contributing content on […]
Smartsheet Secures Another $35 Million
This week was an exciting one with the work for our client Smartsheet, a leading provider of a collaborative work management tool that we and 42,000 other businesses use every day. On Monday, May 5, 2014, Smartsheet, already well on its way to changing the way that enterprises work, announced it has secured another $35-million round […]
Regularly Re-Winning Your Clients’ Business
Why do some agencies have a significant amount of client churn, while others maintain long client relationships? I posed this question to one of our clients, James Mustarde with Twisted Pair Solutions in Seattle. James has a unique perspective on this topic because early in his career he worked for a PR firm on the […]
Critical Networking Know-How
One of my goals in 2014 is to more regularly connect with former colleagues, clients and journalists. It is not always easy to find time to network, but to keep a pulse on the business community as well as to maintain personal connections with the people who have made a difference in my life, it […]
Thoughts on PR Curriculum for Undergrads
Recently, as I browsed articles on Ragan.com, I came across “What PR courses should teach undergrads,” written by Ed Zitron. The piece caught my attention for a couple of reasons. Earlier this year, we received word that our book, “Strategic Public Relations: 10 Principles to Harness the Power of PR,” would be used as a […]
Communiqué PR Enhances Its Global Influence by Joining Public Relations Network
It is only February, yet 2014 is already proving to be an exciting year for Communiqué PR! Communiqué is now the official U.S.-based partner for Public Relations Network (PRN), a global network of public relations agencies dedicated to providing high-level consultancy and quality support for worldwide campaigns. PRN has a high-caliber network of partners in […]