New Book Reveals the Secret to Producing Extraordinary Results
A few weekends ago, I read a book called Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg, a New York Times investigative reporter and the author of the best-selling book The Power of Habit. Smarter Faster Better focuses on productivity and why some people and companies are so […]
Understanding Power Dynamics Can Help You Lead More Effectively
The road to a successful career is a long and arduous one, but is a journey that can produce many rewards. When people begin their careers, they focus first on mastering foundational skills, however as they climb the ladder, their responsibilities grow along with their power and influence. Managers often are required to provide strategic […]
Broad Experience Can Make PR Pros Priceless
Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling […]
Conducting the Successful Satellite Media Tour
One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]
The Hummingbird Effect of Today’s Technology
I just finished reading “How We Got to Now” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients. The book looks at the “hummingbird effect” on innovation and how it shaped the modern world. For those who have not read it, let […]
Best Practices for Online Surveys: Part 2
On Jan. 9 of this year, I posted a blog on “Best Practices for Online Surveys.” As I explained in that post, surveys can provide significant fodder for PR if handled correctly. I offered five helpful tips for anyone wanting to develop a survey. This week I want to offer some additional wisdom from U.K.-based […]
Best Practices for Online Surveys
When is the last time you participated in survey? Chances are it was recent. As the New York Times points out, businesses are clamoring for your input, and “their requests for feedback, like relentless tugs on the sleeve, now seem to come with every purchase, every call to a customer service department and every click […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
T-Mobile CEO John Legere’s Presentation Style – Why it Works
You know a presentation is effective when you are still thinking about it days later. This morning I found myself reflecting on T-Mobile CEO John Legere’s 45-minute fireside chat at the GeekWire Summit with GeekWire co-founders John Cook and Todd Bishop. It got me thinking about why it was so penetrating. Here are my thoughts. […]