Lead Scoring 101 for PR Professionals
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
Getting Back on Track: Attitude, Self-Awareness & Performance
We all know that attitude can have a big impact on performance. Many of us learn this lesson as children. Just think of the illustrated children’s book, “The Little Engine That Could,” which delivers a message of the value of optimism and hard work. Oftentimes you know you should feel optimistic, but instead you feel […]
Tips for Capturing Your Client’s Unique Voice and Style
In public relations, we do a significant amount of writing. A large percentage of every work day is spent crafting emails, press releases, articles and plans. These documents must be clear, persuasive, demonstrate valid reasoning, and be grammatically correct. For me, writing is like working on a puzzle. Each word, like a puzzle piece, needs […]
LiveBallot Offers New Level of Voter Interaction
If, like me, you have lived your entire adult life in the state of Washington, you may not realize that most states do not mail out voter information guides. In fact only seven states mail out these guides, leading to a dearth of information across the electorate. This was something I learned while meeting with […]
Best Practices for Content Syndication
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]
How to Hold a Successful Press Conference
When done right, a press conference can be a very effective way to convey company news. Organizations can deliver more information than a press release allows for and spokespeople can explain the wider implications of the news in more detail. In addition, a press conference is an efficient way to brief numerous journalists and news […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Tunnel-Boring Machines: To Name or Not to Name
With the closure of Seattle’s Alaskan Way Viaduct, there has been a lot of attention on the progress of Bertha, the tunnel-boring machine carving out the new State Route 99 tunnel to replace it. Given all this focus on Bertha, I began thinking about the pros and cons of naming tunnel-boring machines. Apparently, it is […]