Responding to a Brand Attack via Social Media

On Monday, July 6, Dave Carroll, a musician from the band Maxwell Bros, posted a YouTube music video complaining about the poor customer service he received from United Airlines regarding a broken Taylor guitar. The guitar (worth about $3,500) was damaged on a flight to Nebraska more than a year ago. The video immediately generated […]

Personal Branding for Journalists

Just as companies build brand awareness for products and services, journalists are now building brand awareness for their name. For journalists, creating a name is critical as they work to establish an area of expertise and build credibility among readers. This is especially important for freelance journalists who contribute to a variety of news outlets […]

When Playing to Stereotypes Goes Too Far

Gender-focused public relations and marketing campaigns can be effective – if executed properly. However, some companies have found that targeting specific genders can cause controversy and negative consumer feedback. Just recently, Dell launched a new Web site targeted towards women called Della. The site, which soft launched on April 30, is being criticized for “pandering […]

OnRequest Images in the News

We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding. Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable […]