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Leverage Your Personal Brand and Build Your Corporate Connection

A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. […]

The Art of Storytelling in Public Relations – 5 Narrative Elements

Storytelling is intrinsic to every culture. From creation myths to legends and folk tales, it’s at the core of what makes us human and how we relate to others and our world. According to the Evolution of Storytelling and Fairy Tales by Princeton Press, as soon as humans developed the capacity for speech, “humans began […]

How Your PR Agency Can Help Drive Content Marketing Success

Content marketing continues to be a top priority for B2B (and B2C) marketers. However, with often limited resources and subject matter, and experts to develop original content and repurpose it across multiple channels, many content marketing programs remained stalled. Indeed, according to the “2016 B2B Content Marketing Trends – North America” survey report from the […]

Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian

Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the […]

Keeping It Personal: What Companies and Brands Need to Know About Content

LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that […]

Rebranding – A Cautionary Tale

Deloitte Digital announced on July 15 that it would be rebranding for the first time in 13 years. The term rebranding comes with a lot of mixed reviews. Over the last ten years there have been a variety of horror stories surrounding companies attempting to ‘modernize’ their image and the disasters that resulted. But, there […]

The Target Boycott: How Target is Successfully Dodging a PR Nightmare

With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month […]

Why Travel Planning Service Utrip Wins at Corporate Blogging

Corporate blogging can benefit your business no matter what industry you’re in, but for companies in the travel industry it should be considered an essential marketing strategy. In addition to driving website traffic and generating new leads, blogging helps build credibility. For travelers deciding which trip planning service to use, knowing that the company has […]

Considerations to Stay Competitive in Creative Content Marketing

Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]