How to Strategically Craft a Compelling Company Name
A good company name defines who the company is and what it offers. The name sets the tone for the business and cues people in on what it does. Sound important? Absolutely, and that’s why it’s critical for businesses to choose a name that’s impactful and easy to remember, but also conveys what the company […]
Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market
We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]
Lessons Learned From the Volkswagen Emissions Scandal
Automobile recall stories have become more and more frequent in recent years, with dubious management decisions and cover ups causing damage to long-admired brands General Motors, Honda, and Chrysler. Most recently, Volkswagen made headlines for an emissions scandal that has already unseated the company’s CEO and promises to cost the Volkswagen billions of dollars in […]
How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice
When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 […]
Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter […]
5 Ways to Establish Yourself as a Thought Leader
What’s the fun in knowledge if you can’t share it with others? A thought leader – a trusted source, in PR parlance – shares what they know, what they think, and what they believe in with other people. A good way to help develop your career is to develop yourself as a valuable expert in […]
Let Your Brand Decide: Journalist, Influencer, or Both
In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that […]
Branding the Most Important Product: You
Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand. A full summary of the questions and answers posed by @mashbusiness can be found here. After my own review of the feedback from the experts, I came to three overarching ideas that can stand as […]
The Rise of Contributed Content: 5 Tips to Make Yours Sing
Today, opportunities abound for savvy marketers to get their messages heard. If the late 1990s heralded the rise of online content, the early 2010s are all about the rise in contributed content. For those of you who follow changes in the field of media and journalism, it won’t come as any surprise that Forbes is […]
With the Announcement of a New Minimum Wage Policy, Will the Industry Defy Gravity?
Dan Price, co-founder and CEO of Gravity Payments, recently announced that the minimum wage salary for the company would be raised to $70,000. The payment processing company made the drastic and unprecedented announcement on April 14, and it continues to garner coverage and remain a conversation topic over a week later. We commend Dan on his […]