Joke’s on You: Should PR Pros Leverage April Fools’ Day?
This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ […]
PR is Cumulative
Patience is a virtue, especially when it comes to PR. When beginning work with a new client, there is an excitement in wanting to share their story with the world and, more specifically, with journalists who can help you share that story. However, with journalists receiving hundreds of pitches daily, cutting through the noise requires […]
Advantages of Making Every Employee a Brand Marketer
In business, there seems to be a common theme—companies are continually looking for new ways to attract customers and differentiate themselves from competitors, all while trying to lower expenses. Though valid and often the recipe for success in a business, finding and implementing those methods can be tricky on a day-to-day, cost-effective manner. I recently […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
Infographic: Think Your Company Doesn’t Need a LinkedIn? Think Again
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true […]
Parting the Sea of Selfies: Tips on Creating Effective Content From PR Newswire’s Michael Pranikoff
Content today is produced and consumed at a mind-blowing rate. From news to blogs to social media and multimedia, just about anybody these days with an Internet connection can add their own content to the mix. At the heart of all this content creation lies the selfie. More than just your average duck or kissy […]
Don’t Be Fooled on April 1
April Fools’ Day is tomorrow and along with it will come a flood of pranks and hoaxes from many well-known brands and companies. You can always count on some brilliant spoofs from Google and one of my favorites from last year was Scope’s bacon mouthwash. When executed well, April Fools’ Day pranks are a great […]
Branded Content: It’s the Future – How Will Your Firm Approach It?
I was catching up on some industry-related reading recently, and came across myriad stories about branded content and how this critical strategy is blurring the lines among marketing services. One story in particular, “The Power of Content,” caught my eye, as it was published in a “branded content” special advertising section of Advertising Age paid […]
Should PR Pros Use Reddit?
We recently encountered an interesting scenario with one of our clients, who came across a relevant industry discussion on Reddit and wondered why their brand name was not mentioned. At first the answer seems apparent, since Reddit relies on user-generated content that, for the most part, cannot be controlled. But that got us thinking—is Reddit, […]