Best Practices for Case Study Development
Often as part of our PR activities, our clients employ our help in developing case studies of successful product implementations with their products. We’ve worked closely with Toyota Motorsport and Continuum Dynamics, Inc. on behalf of Tecplot, Inc., and several prominent universities on behalf of Serials Solutions, among others. Over that time, we’ve worked our […]
Content Creation and the Marketing Department of the Future
Jeanne Miller, communications manager with Tecplot, Inc., recently forwarded me an interesting article from BtoB magazine about how changes in the discipline of marketing are driving organizational changes. The article focuses on how business-to-business marketing teams at Intel Corp., Sybase and Xerox Corp. are “rethinking the organizational structures and even their cultures” so they can […]
The Keys to Becoming an Industry Thought Leader
Over the last two months, we’ve had the pleasure of working with Verdiem to execute a targeted media relations campaign to generate coverage in national and local business publications as well as IT and green IT vertical publications for a new product announcement. Our objective was to help Verdiem continue to establish itself as a […]
Sometimes Virtual Isn’t Enough
With the continued rise of technology and demanding schedules, meetings are increasingly taking place via conference calls or webcams. Our team at Communiqué PR facilitates many interviews and meetings over the phone with clients, media and journalists not only in Seattle, but also around the world. And while virtual meetings allow us to cut costs […]
Local Coverage of Serials Solutions
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) […]
Management Best Practices – Ideas From Google
Recently, a colleague of mine sent me an article from the New York Times that is an excellent read for anyone managing or leading people. The article entitled, “Google’s Quest to Build a Better Boss” highlights how Google analyzed and identified best practices for producing highly effective managers. We thought we’d highlight the article here […]
Great Tools to Get a Pulse on the Analyst Landscape
Analysts are a critical audience. They influence customers, provide endorsement to the media, and help create visibility around the category. Developing an effective analyst relations program is often one of the cornerstones of our clients’ overall PR programs. However recently, there’s been a significant amount of consolidation in the analyst arena with large firms such […]
Blogs: The Pillars of B2B Social Media Strategies
We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]
Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with […]
Managing Collaboration Between U.S. and European Agencies
When our clients announce new products or services, they also consider whether to make the announcement on a global scale or keep it to the U.S. This was especially true for one of our clients who wanted to make an announcement at the recent Mobile World Congress in Barcelona, Spain. In order to ensure they […]