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Vision Technology Innovator Apical Acquired by ARM

Congratulations to our recent client, Apical, a London-based company specializing in embedded imaging and vision technology, for its acquisition by ARM! ARM Holdings, one of Britain’s few large global tech companies, acquired Apical for $350 million to accelerate ARM’s long-term growth strategy into new markets, such as driverless cars, security systems, robotics and other connected […]

What the FTC’s Guidelines on Native Advertising Mean for PR Professionals

The heyday of native advertising is over. Even before the ornaments are taken down from the tree to be placed carefully into dusty boxes marked “Xmas,” the Federal Trade Commission released its new guidelines for native advertising that are sending people into a tizzy and forever changing the way publishers and brands leverage the controversial […]

New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record

The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]

Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market

We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]

Branding the Most Important Product: You

Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand.  A full summary of the questions and answers posed by @mashbusiness can be found here.  After my own review of the feedback from the experts, I came to three overarching ideas that can stand as […]

Presenting 101: Five Tips to Help You Nail Your First Business Presentation

As a PR professional you’ll likely give countless presentations throughout your career.  From new business presentations to annual PR plans, there will be plenty of opportunities for you to speak in front of a group. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Following […]

What Google’s New Mobile-Friendly Algorithm Means for PR

Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]

Public Relations Network (PRN) Wins New Member Agency in Switzerland

Communiqué PR is a proud member of the Public Relations Network (PRN), an international agency organization that now encompasses 28 agencies on five continents. We are PRN’s exclusive partner in the U.S. and have leveraged this collaborative network of member agencies numerous times to secure in-country results for our global clients. And membership is growing. […]

Should Brands Say “Ello” to the New Ad-Free Social Network?

The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]