Be Inspired by These “Under 40s”
Last month I had the opportunity to attend the Puget Sound Business Journal’s 16th annual 40 Under 40 honoree bash in support of Larry Nguyen, CEO of Summit Imaging and client of Communiqué PR. This year, Larry joined the ranks of Seattle’s young business superstars honored for their business leadership and contributions to the community. […]
Numbers Don’t Lie
Today’s consumer has access to an abundance of information from the Internet and social media, making them the most informed they have ever been. So, this poses an important question: Which information is the most influential? Is it the customer reviews, the social media campaigns, the endless types of advertising, or possibly expert content? The […]
Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Uber’s Price Cuts
Earlier this month, Uber – a revolutionary ride-share program connecting riders to drivers through its apps, now servicing over 70 cities – announced dramatic prices cuts in dozen of its U.S. markets, causing quite the stir. The New York market has seen a 20 percent price cut for the company’s UberX services and the San […]
The Right to be Forgotten
The European Union’s top court recently ordered that search engines within the EU adhere to “right to be forgotten” removal requests. The court ruled that Google and other search engines are “data controllers” and, as a result, are responsible for the content they display, meaning if an individual wishes for the removal of personal information […]
Congratulations to Medio
Congratulations to Communiqué PR client Medio on their acquisition by Nokia’s HERE division! The companies announced the acquisition plans June 12 and since then the news has garnered nearly 100 articles from outlets including TechCrunch, Bloomberg, PC Magazine, Wireless Week and GeekWire, to name just a few. HERE, a leader in navigation, mapping and location […]
Google’s Panda 4.0 and the Implications for PR Pros
Google recently began implementing a new update to its search algorithm known as Panda 4.0. Google created this update in order to help remove “thin content,” or low-quality search results, from its search rankings. Low-quality to Google means duplicating content, key word stuffing, content that’s not useful, or poor engagement metrics, such as low time […]
Smartsheet Secures Another $35 Million
This week was an exciting one with the work for our client Smartsheet, a leading provider of a collaborative work management tool that we and 42,000 other businesses use every day. On Monday, May 5, 2014, Smartsheet, already well on its way to changing the way that enterprises work, announced it has secured another $35-million round […]
What the Future Holds for Anonymous Gossip Websites and Apps
Modern technology has created an array of outlets for the public to share their every thought and opinion. People turn to Facebook, Twitter, Instagram, Pinterest, blogs, and more to express themselves and share their views. Each outlet offers a different mode of expression, some through words, others through pictures. What these all have in common, […]
The Power of Images
Getty Images recently announced its decision to make some, but not all, of their images free. Nearly 13 million images without watermarks will now be available to the public by simply embedding a code for the image. These embedded images will contain a footer with credit linking to the company’s licensing page. We have been […]