Visual Storytelling to Restore the Fading Attention Span
It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, […]
Best Practices: Skype Interviews
With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]
A Place for Mom Reveals New Report on Senior Housing and Care Costs
This week Communiqué PR’s client A Place for Mom (APFM) released new findings from its National Senior Living Cost Index, which looks at costs for three primary senior living categories in the U.S.: Independent Living, Assisted Living and Memory Care. The Cost Index draws on APFM’s comprehensive database of families that have moved into senior […]
How to Integrate Video Into Your Upcoming PR and Marketing Campaigns
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
The Ups and Downs of Brand Imaging In the Age of Social Activism
As a student of the University of Washington’s business school and as an intern here at Communiqué PR, I have spent a lot of time over my college career learning about brand image and messaging and the importance of consistency. As I’ve come to understand it, brand image is a crucial part of any team’s […]
Recent “PR Problems” Are Far Bigger Than PR Problems
Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]
Facebook Combats Fake News by Educating Users About How to Identify It
Fake news has been a hot topic since the months leading up to the 2016 presidential election and for good reason. On Facebook, fake election-related news stories generated more user engagement than top stories from credible news publications, including The New York Times, Washington Post, Huffington Post, NBC News, and others, according to a BuzzFeed […]
Blogs, Medium and LinkedIn: Which Platform is Best For You?
As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. […]
Top Social Media Demographics
In an increasingly digital world, social media is fast becoming one of the easiest and cheapest ways for a company to create, develop and its brand. In PR we work with multiple social media platforms to announce company news, stay up to date on business trends and connect with industry leaders. One of the great […]