Point Inside Powers New Mobile Features for Target
This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, […]
Size Matters
Contrary to what some may tell you, size does matter. The proof is published in a joint report released last month by IHS Inc., a global source of critical information and insight, and our client Mobidia Technology Inc., a mobile analytics provider with a mega-panel of global smartphone and tablet users. The report, “Larger Smartphone […]
Seattle Rallies to Support Diabetes Community
670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
Driving Awareness for World Diabetes Day Seattle
Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million? Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, […]
Quality Over Quantity
When practicing public relations and striving to drive awareness on behalf of clients, it can be easy to lose sight of the notion that quality, in many cases, is more important than quantity. Let’s be honest: Unless you’re working for Apple, Amazon, Boeing, or another major brand, it’s unlikely your news announcement will appeal to—let […]
Smartsheet Introduces New Data Visualization Tool for Enterprises
This week has been a very exciting one for our client Smartsheet, a leading provider of a collaboration project management tool. On Monday, Oct. 20, 2014, Smartsheet announced its new tool, Workmap. Workmap allows users to visualize work and the various people contributing to it in Smartsheet. By breaking down the traditional organizational chart view […]
Should Brands Say “Ello” to the New Ad-Free Social Network?
The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]
“Fear-bola” and the Power of the Media
It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that […]
Turning Big Data Inwards: VoloMetrix Secures $12 Million for People Analytics
Are you ready to integrate business intelligence within your company to better understand organizational performance? This week, our client VoloMetrix announced that it has secured $12 million in Series B funding to help grow its business and aims to triple its headcount within the next 12 months. While many companies currently use real-time, external customer […]