UW-Spin-out AnswerDash Announces General Availability and Major National Customer
This week, AnswerDash, a website customer service tool that allows visitors to find contextual answers anywhere on the page, announced its General Availability in tandem with a major national customer, the U.S. Green Building Council (USGBC). AnswerDash spun out of The University of Washington’s Information School, after years of research on human-computer interaction, and is […]
LinkedIn Long-Form Tips & Tricks
With the recent addition of LinkedIn long-form publishing, all LinkedIn users will soon have the potential to reach thousands, if not millions, of viewers. While some LinkedIn users previously applied and then publishing capabilities, in the coming months all users will be granted access to long-form publishing. With such a robust opportunity to expand and […]
T-Mobile CEO John Legere’s Presentation Style – Why it Works
You know a presentation is effective when you are still thinking about it days later. This morning I found myself reflecting on T-Mobile CEO John Legere’s 45-minute fireside chat at the GeekWire Summit with GeekWire co-founders John Cook and Todd Bishop. It got me thinking about why it was so penetrating. Here are my thoughts. […]
Be Inspired by These “Under 40s”
Last month I had the opportunity to attend the Puget Sound Business Journal’s 16th annual 40 Under 40 honoree bash in support of Larry Nguyen, CEO of Summit Imaging and client of Communiqué PR. This year, Larry joined the ranks of Seattle’s young business superstars honored for their business leadership and contributions to the community. […]
Annenberg Study Reinforces Importance of PR as Strategic Asset
In June, the USC Annenberg Strategic Communication and Public Relations Center released results from its eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study. The report is focused on providing senior communicators with “guidance as they manage their organizations, develop strategy, and prepare for the future.” Data was gathered from professionals in […]
Point Inside Takes the Spotlight in Retail Innovation – Announcing Its Rapid Growth
It’s been an excitingly busy time for one of our clients, Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers. Point Inside’s StoreMode™ platform powers retailers’ branded apps with real-time, store-specific product search and location to help shoppers quickly find what they need in stores. We recently helped Point Inside […]
Numbers Don’t Lie
Today’s consumer has access to an abundance of information from the Internet and social media, making them the most informed they have ever been. So, this poses an important question: Which information is the most influential? Is it the customer reviews, the social media campaigns, the endless types of advertising, or possibly expert content? The […]
To Retain or Omit the Oxford Comma
The use of the serial, or Oxford, comma has been a long debated topic. For those unfamiliar with the debate over this “rule,” an example with a serial comma follows: I have traveled to Seattle, San Francisco, and Dallas. Whereas, a serial comma omitted looks as follows: I have traveled to Seattle, San Francisco and […]
How to Avoid Breaking PR’s Cardinal Rule
Recently, a writer at Newsweek published a story recounting his week-long experiment to read and to reply within 36 hours to every PR pitch he received. Given the volume of pitches that landed in his inbox, it was a noble effort. Some of the experiences he relayed made me chuckle, but a lot of his […]
VoloMetrix Files for Patent for Its Groundbreaking Predictive People Analytics Technology
This month has been an exciting one for our client VoloMetrix, a leading people analytics company that provides unprecedented insights into how companies invest their most valuable resources— their time and human capital. On Wednesday, Aug. 27, 2014, VoloMetrix announced that it has filed for a patent for its revolutionary people analytics technology. As part […]