Infographic: The State of Social Media for PR Pros
Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros. That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true […]
Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
Understanding the Role VCs Play in Public Relations
In today’s highly competitive tech industry, it’s just not enough to have a great idea or a winning design concept – one needs to have the resources to turn that spark of creativity into a thriving company. Established entrepreneurs understand the need to weigh the costs and benefits associated with adopting different financial strategies like […]
2014 AP Stylebook Updates – A Sign of the Times
It’s that time of the year again—last week, the Associated Press (AP) released the 2014 edition of its AP Stylebook, better known to many as the journalist’s bible. If you work at all with media, you’re undoubtedly well aware of the book’s unique style and grammar rules. As PR pros, we likewise abide by the […]
The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their […]
Making Sense of LinkedIn’s Publishing Capabilities
One of our clients recently asked us to come up with ideas to create visibility for C-level executives who are interested in building their personal brands in conjunction with building the corporate brand. It was a fun assignment and we outlined several strategies for helping them. One of these focused on regularly contributing content on […]
Building Homes With Smartsheet
I’m very fortunate to work for a company that supports its employees’ volunteer causes. From making financial donations to enabling employees to participate in volunteer activities, Communiqué PR fully embraces the spirit of giving back to the community. One of the causes I’m passionate about is an annual volunteer trip I help organize to build […]
Lessons in Leadership and Authenticity From NBA MVP Kevin Durant
On Tuesday, May 6, the NBA named Oklahoma City Thunder player Kevin Durant as its Most Valuable Player (MVP). That day, during a press conference staged by his team, Durant showed his true colors as an inspiring and authentic leader. During his more than 25-minute, unscripted acceptance speech, Durant spent little time talking about his […]
Reaching a Niche Market for Spaceflight Inc.
We’ve had some fun recently working with one of our clients on an exciting company announcement. Seattle-based Spaceflight Inc., a spaceflight logistics company reinventing the model for launching small satellites into space, recently secured a launch service agreement for the maiden voyage of its SHERPA platform. The SHERPA, a free-flying satellite platform and in-space tug […]
Rethink, Reuse, Repurpose: Tips for Making the Most of Your Content
Creating meaningful content that perfectly displays your industry thought leadership can be an arduous process. So when you come up with something brilliant, why not utilize it to its full potential? Repurposing can extend the life of your content and boost the number of people who see it. As Frank Strong points out in his […]