The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies
If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of […]
PR Worldwide – The Importance of In-Country Support
In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and […]
Vālant Medical Solutions Secures $11 Million in Funding
Valant Medical Solutions recently enlisted our help to assist with an announcement of $11 million in private equity investment. Valant is a leading provider of cloud-based, electronic health records (EHR) and e-billing software for behavioral health practices. This funding will enable Vālant to fund future growth in the behavioral health market segment and to broaden […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
The Right to be Forgotten
The European Union’s top court recently ordered that search engines within the EU adhere to “right to be forgotten” removal requests. The court ruled that Google and other search engines are “data controllers” and, as a result, are responsible for the content they display, meaning if an individual wishes for the removal of personal information […]
Five Tips for Improving Your Team’s Productivity
Think about the last time you moved to a new apartment or home – you probably did not do it alone. After all, it is nearly impossible for one person to move a sofa or bed solo. Like many things in life, moving is simply much easier and faster with the help of a well-organized […]
Congratulations to Medio
Congratulations to Communiqué PR client Medio on their acquisition by Nokia’s HERE division! The companies announced the acquisition plans June 12 and since then the news has garnered nearly 100 articles from outlets including TechCrunch, Bloomberg, PC Magazine, Wireless Week and GeekWire, to name just a few. HERE, a leader in navigation, mapping and location […]
The Changing Landscape of Media Relations: My Advice to PR Pros
As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our […]
Corporate Guidelines a Must as LinkedIn Opens New Publishing Capabilities
Recently, I wrote about publishing capabilities on LinkedIn and the social media giant’s plans to invite all its members to contribute articles via long-form posts. Since that time, I began thinking about the implications of this new capability as it pertains to copyright, other forms of intellectual property, corporate guidelines and staff education. For instance, […]
Google’s Panda 4.0 and the Implications for PR Pros
Google recently began implementing a new update to its search algorithm known as Panda 4.0. Google created this update in order to help remove “thin content,” or low-quality search results, from its search rankings. Low-quality to Google means duplicating content, key word stuffing, content that’s not useful, or poor engagement metrics, such as low time […]