The Modern Day PR Pro’s Technology Toolbox
The rapid innovation of mobile and cloud technologies has forever changed the way PR pros work. With all of the productivity apps and capabilities available on my smartphone, sometimes I feel like my iPhone is permanently glued to my hand. I’ve been contemplating upgrading to the new iPhone 5s, which started me thinking about some […]
Why Setting Expectations Will Help You Succeed
When training for a race, whether a 5K, half marathon or full marathon, you know how long the race is before you sign up and typically set a goal about finishing that will make you feel successful at the end. In the running world, we call it a “PR,” or personal record. As a runner, […]
Communications Lessons From the Shutdown
I have a friend who, in college, used to play a game that involved the following: While driving, approach a red light at speed while bluffing to his passengers, “I’m not going to stop! I’m not going to stop!” In the nick of time we always stopped, of course, but each time it felt like […]
What’s News and What’s Rumor?
A little over two weeks ago my little sister, a student at University of Colorado at Boulder, sent me a link to a video of a river roaring through what is usually the calm creek near the campus. She then told me about the dramatic changes that had occurred to the city of Boulder due […]
Your Best Digital Self: Why Online Reputation Matters
In our daily lives, we often worry about our reputation. Be well-liked and reap the benefits. Get a bad rep and never live it down. In the professional world, a company’s reputation isn’t just a valuable asset—it’s everything it has. Unlike in the personal world, companies can’t afford (literally) to just “not care what other […]
Creating an Editorial Calendar That Works
There’s no argument about it—content is currency in social media and in media in general. Companies have a wide variety of platforms through which they’re able to disperse content and create a “voice”—various social media platforms, bylined articles, contributed content and corporate blogs are a few examples. In order to be effective with this content, […]
The Need for Speed: Why Capitalizing on the Now is Key
In public relations, it often seems like slow and steady wins the race. By distributing a steady stream of news, securing key coverage and continuing to put out consistent messages via social media, blogs and contributed articles, your efforts will likely have an impact on your business. However, sometimes there is a need for speed. […]
Five Takeaways From the 2013 GeekWire Summit
Seattle is a geek’s town and last week the team at aptly named GeekWire hosted some of Seattle’s brightest tech minds for its 2013 GeekWire Summit. From e-commerce to venture capital strategies to the future of video games, the conference covered an array of topics pertinent to investors and tech businesses big and small. The […]
Biking & Business – Lessons From Backroads
My husband and I are into biking vacations. We find them to be an ideal way to see new countryside, meet the local people, learn about an area, and earn the benefits of exercise. When you are cycling 25, 35 or 65 miles a day, you can pretty much eat whatever you want! This year […]
One Year in PR: Three Major Lessons
Today marks my first anniversary as a full-time employee at Communiqué PR. Although I interned with the company off and on throughout my time at the University of Washington (go Huskies!), transitioning from interning to working full time has provided a few valuable lessons. For anyone embarking on their first year in the industry, or […]