Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
Tips for Better Communication and Collaboration
Over the course of my communications career – too many years to mention, practicing in both agency and in-house environments – I am often surprised by the lack of communication among communications professionals. While we strive to develop strategic and effective communications for outward facing audiences, all too often we fail to communicate within our […]
AOL Closes 150 Local “Patch” Blogs. What’s Next?
For several years we have heard a familiar refrain: Print journalism is on the decline, large news organizations are struggling, and much original reporting and storytelling is shifting to online-based outlets and blogs. In mid-August, though, news broke that AOL planned to close a number of its Patch blogs, which had promised to deliver news […]
PR Pro or Politician? How to Build Trust With Journalists
An unfortunate report from the Oriella PR Network recently revealed that, quantitatively, journalists trust PR professionals slightly less than politicians. Yes, you read that right—even politicians come across as more trustworthy than PR pros. Much of it likely has to do with the changing media industry—as it becomes digital and fast-paced, journalists face incredible pressure […]
Lean In – Practical Advice for All Genders
I recently finished Sheryl Sandberg’s provocative book, “Lean In,” about gender differences in the workplace and her perspective on how to help right the inequalities. I am about the same age as Sheryl, and while our backgrounds are different, many of her points resonated with me. I find it astounding that there are only 21 […]
Kaidel Coverage
It is always a treat when we get the opportunity to work with a client whose product meshes with our own personal passions. This spring and summer we had the opportunity to work with Kaidel Sportswear, a Seattle-based sportswear company that designs Pacific Northwest-specific running and biking gear. I am very passionate about running and […]
Unexpected Tips for Crafting Superb Social Media Posts
In a perfect world, we’d press a button and automatically generate a show-stopping, viral social media post. Unfortunately, that technology doesn’t exist (yet), so PR professionals have to rely on tried and true guidelines and tips for creating awesome, engaging posts for clients. A recent article on PR Daily titled, “How to create perfect social […]
Kymeta Announces $50 Million in Venture Capital Funding
Kymeta, one of our clients at Communiqué PR, recently closed a $50 Million Series C financing round in order to accelerate the growth of its business. This is not a surprising event if you have been following the company’s path. A beneficiary of Bill Gates and other key backers, Kymeta has been around for less […]
How to Apologize Effectively
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when […]
The Mat Release: Old-School PR Tool Fills Need In Shifting Editorial Landscape
With shrinking editorial rosters at publications across the country and an explosion of online publications eager to populate their sites with relevant content, an old-school PR tool stands at the ready to help fill the gap – the classic mat release (also known as a matte release.) About Mat Releases A mat release is a […]