The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
“Strategic Public Relations” Now in Paperback
Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic […]
What is More Important: Providing Value or Being Liked?
Last month, I read a blog post that really resonated with me about the difference between being liked and being valued. As the author of the post states, clearly the two are not mutually exclusive, but must be prioritized. The author explains in his post, “When you focus on being valued first and liked second, […]
Best Practices: Five Things to Consider When Selecting a PR Partner
As businesses and organizations realize the power of strategic public relations, they are increasingly seeking the help of a PR agency or contractor. We thought it would be good to share our perspective on what to look for when selecting a PR partner. Below, we have compiled a list of things to keep in mind […]
Twitter Contest Helps Drive Awareness and Sales
On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via […]
Communiqué PR Celebrates Six Years With Trivia Contest on Twitter
This February, Communiqué PR is celebrating its sixth anniversary. In conjunction with this milestone, we have decided to launch a Twitter contest. You can follow @CommuniquePR to participate in the Communiqué PR Trivia Contest. Here’s how it will work. Beginning at 6 a.m. PT on Feb. 12, we’ll post the first of eight trivia questions. […]
Trust and Storytelling in a Digital World
Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social […]
Is Your Web Site Current?
We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and […]
Moderating a Panel
I have been thinking about the responsibilities of a panel chair as I prepare to moderate a panel on damage control later this month. Colleen and I have been doing a significant amount of speaking as we promote our book, “Strategic Public Relations.” In addition, many of our clients are asked to chair panels as […]
Strategic Public Relations Excerpt: Picking your PR Team Wisely
As organizations continue to experience budget constraints due to the existing economic conditions, you may be tasked with re-evaluating your PR team as you plan for 2010. One of the most daunting questions you may encounter is whether to go with an in-house PR team, an external PR agency or a combination of the two. […]