Why Style Matters
Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read […]
Want to Boost Productivity? There’s an App for That
You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, […]
Pop Culture PR Lessons
As we’ve mentioned previously on this blog, analogies often help make complex topics more digestible for a broader audience. While this normally happens more often in business-to-consumer scenarios, the same principle can be useful for learning lessons in any context. Earlier this week, Ragan’s PR Daily writer Arik Hanson posted an article about the “4 […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
The Blogging Toolkit – Everything a Business Needs to Begin Blogging
Launching a blog can seem like an overwhelming task. Getting started is half the battle. At Communiqué, we have helped several businesses and nonprofit organizations create, launch and manage their blogs. For clients looking to launch a blog for the first time, we have developed a blogging toolkit that we customize for their particular needs. […]
The Power of Analogies
We often use analogies to help our clients tell their stories. We find the more complicated the subject matter or the more novel the concept, the more helpful it can be to use an analogy to help people grasp your ideas. An analogy is a similarity between like features of two things, on which a […]
It’s Not You. It’s Me: Breaking Up With Social Media
Losing fans, followers or subscribers can leave a painful feeling in the pit of your stomach. Twitter and Facebook don’t offer an explanation for this. Consumers are allowed to “unlike”, unfollow or unsubscribe without reason. This leaves the author or organization asking, why? What did I do? The cliché breakup line “it’s not you, it’s […]
Public Relations, April Fools’ Day, and Fake News
With April Fools’ Day fast approaching, it is a good time to revisit the topic of fake news. While I look forward to Google’s annual tradition of announcing fake features and NPR’s trick segments, it is dangerous territory for PR professionals to disseminate fake news. If not executed well, an April Fools’ Day stunt can […]
Results for Northside
One of the things I love about my job doing PR is working with companies with whom I feel a personal connection, and with the recent cold spell in Seattle, I could not be more pleased to have had the opportunity to work with management team of Triple T Trading and its Northside brand. The […]
Building Buzz for Stealth Mode Companies…Can It Be Done?
A few weeks ago I read an article on TechCrunch surrounding a new stealth company called Hipster and how it has managed to gain significant traction without even unveiling what the company does. As a PR firm we work with a variety of companies in various stages, including stealth mode, so I was intrigued to […]