Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]
Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Big Fish Games Launches Faunasphere
Recently, one of our long-time clients Big Fish Games, the world’s leading online destination for games and interactive entertainment launched Faunasphere, a browser-based casual multiplayer online game (CMO). Players adopt and care for cute and quirky creatures, known as Fauna, and collaborate to build and explore beautiful virtual worlds. Faunasphere provides rich social networking elements […]
SAM Medical Products Announces CELOX Trauma Gauze
On August 10, our client SAM Medical Products, a privately held developer and manufacturer of innovative medical products used for emergency, military and hospital care, announced the launch of CELOX Trauma Gauze. CELOX Trauma Gauze is a new dual-product hemostatic gauze used to control traumatic bleeding, and cool and protect first- and second-degree burns. The […]
The Rise of Mommy Bloggers
On August 12, one of our clients, Big Fish Games, announced the launch of Faunasphere, a browser-based casual multiplayer online game. To drive coverage of the new game, we reached out to gaming bloggers and journalists, as well as mommy bloggers. In order to find out how this influential audience, mommy bloggers, operate and like […]
Pizza Hut Launches New iPhone Application
Pizza lovers rejoice – Pizza Hut recently launched a new iPhone application that will let you order your Friday night takeout directly from your phone. The free application, which launched in mid-July, has already received more than 100,000 downloads on the iPhone and iPod Touch. Pizza Hut, with more than 13,000 outlets in nearly 100 […]
iPhone 3G S – Love it or Hate it?
Recently, Apple unveiled the latest version of its wildly popular mobile phone, the iPhone 3G S. The highly anticipated device boasts new features such as video and editing functionality, voice control, peer-to-peer networking and improved battery life. And of course as the “S” stands for speed, users can expect to download Web content and launch […]
When Playing to Stereotypes Goes Too Far
Gender-focused public relations and marketing campaigns can be effective – if executed properly. However, some companies have found that targeting specific genders can cause controversy and negative consumer feedback. Just recently, Dell launched a new Web site targeted towards women called Della. The site, which soft launched on April 30, is being criticized for “pandering […]
Threadless T-shirt Campaign and the Benefits of Crowdsourcing
In yet another example of how businesses are engaging Twitter, Threadless T-shirts has partnered with Twitter to crowdsource designs for a new line of “Twitter Tees.” Twitter users submit and vote on tweets to appear on Threadless Tees. Says Cam Balzer, vice president of marketing at Threadless parent company Skinny Corp, “The beauty of crowdsourcing […]