Amazon’s Kindle DX Aims to Replace College Textbooks
While reading about Amazon’s recent launch of the Kindle DX, the large screen addition to the Kindle family, I was surprised to learn textbooks are a $9.8 billion dollar industry. In a bold move to become a major player in this market, Amazon introduced the Kindle DX in hopes of “spearheading a paperless revolution,” as […]
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and […]
Pop-Up Stores Coming to a City Near You
This week, Target plans to open a pop-up store in downtown Chicago, the first time the company has used one of its pop-up stores in the Midwest. For the uninitiated, a pop-up store is a temporary store that is open for a limited time – typically in a major city or mall – to create […]
Managing a High Volume of Media Inquiries
A high volume of media inquiries is, for most PR agencies and their clients, a dream come true. But managing an onslaught of inquires can be tricky and requires a strategic approach to ensure consistency and overall success. One of our clients, Veratect Corporation, a biosurveillance company that tracks disease outbreaks and civil unrest globally […]
The Recession and Advertising: Pursuing an Older Generation
It’s a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]
Alaska Airlines Announces Key Findings of Inflight Wi-Fi Service Trial
On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more […]
Netflix for Books
Recently I had an opportunity to catch up with Dustin Hubbard, founder and CEO of Paperspine, about his online book rental service. As you can imagine with the economic downturn, it is an interesting time for his 16-month-old start-up business. While many businesses have felt the ill effects of the recession, he has seen no […]
Dan Hesseís Sprint Ads
Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]
Starbucks VIA Ready Brew & Twitter
One of the very first things I do every morning is check Facebook, Twitter, read the news and drink coffee. It is a relatively peaceful morning ritual – except when my beloved dog Scout wants to play. The other morning while checking Twitter, I noticed that the word “Starbucks” was trending on the site. I […]