Evaluating Video Marketing in 2020
Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]
No Two Blogs Alike: Analyzing Live Blog Coverage of Coronavirus News
The recent Wuhan coronavirus outbreak in China has left many people on edge about public health and glued to their TVs, tablets and smartphones for constant updates on the management of the new respiratory virus. There is always fear and intrigue around illnesses that the public hasn’t seen before. As the number of reported cases […]
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]
Overcoming the Psychological Barriers to Collaboration
Many of us work in environments that strive to promote collaboration, but have you ever stopped to think about the skills that collaboration demands? This was the focus of Harvard Professor Francesca Gino’s recent work where she shares her findings in the article titled, “Cracking the Code of Sustained Collaboration: Six new tools for training […]
2019 at a Glance: Delta-Q Technologies
2019 was an exciting year for our longstanding client, Delta-Q Technologies (Delta-Q). As a leading manufacturer of industrial battery chargers for electric vehicles and industrial equipment, Delta-Q has become a one-stop shop for equipment and battery manufacturers looking to electrify systems and employ safe and efficient charging practices. This past year, we had the opportunity […]
Twelve Steps to Deck the Halls on Your Next Project
With the holiday season quickly upon us, we are beginning to hear Christmas carols in our sleep. Whether it’s on the bus ride to work or studying at a coffee shop, I have been showered with holiday cheer in all corners of my life. The consistent cheer and singing when I leave the house got […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
The Closed Caption Comeback
Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]
Modern Multitasking: How to Increase Productivity by Shifting Your Approach to Project Management
Recently, I was faced with the question, “When was the last time you multitasked?” Although a seemingly straightforward question, I found it difficult to answer. Multitasking is defined as doing more than one task at the same time and can result in the feeling of increased productivity. However, research has shown that our brains are […]
Five Characteristics of Strong PR Professionals
Starting a new job can be intimidating for anyone. For me, it was challenging as I undertook the position of intern at Communiqué PR because I had never worked in the public relations industry before. I took a leap of faith after taking one communications class on public relations and decided to apply to Communiqué […]