Contact us

Score More Presentation Points With These Public Speaking Tips

Public speaking can be uncomfortable, especially in front of a large group. Spokespeople want to do a good job. But the stakes can seem high – winning new business, securing funding, keynoting an industry event – and the time to prepare oftentimes gets squeezed into less time than is optimal. Preparation tends to focus on […]

Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise

Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure […]

The Blackbox of Pitching Media

As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]

Submitting Content to The Washington Post

The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at […]

Best Practices for Summarizing Qualitative Research Findings

One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested […]

YTD Results for A Place for Mom

Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]

So, You Want to Start a Podcast?

I’m not going to sugarcoat it: Creating a unique podcast in today’s saturated market is difficult – really difficult. But if you can do so effectively and creatively, the resulting success can truly change the way your business’s voice is projected and the way consumers view and interact with you. A good case study of […]

5 Ideas to Make Your Pop-up Shop Instagrammable

Every brand wants customers to be their brand ambassadors on social media, and what better way to do this than creating an engaging pop-up activation that followers can visit and post about. Instagram is one of the most public channels that consumers use to discover and learn more about brands, as well as share branded […]

Twitter Doubles Its Character Limit

In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]