Keeping up With your Deadlines
Deadlines are an important aspect of any job and PR is no different. In a field that is fast-paced and news-driven, meeting deadlines can be the difference between a successful campaign and a failed one. Staying on top of different deadlines for various projects and ensuring everything meets those deadlines can be stressful and daunting, […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
How to Host a Legendairy Event: An Overview of the Darigold Farm Tour
Over the last year, Communiqué PR has been working with Darigold, a dairy co-op, and in that time we have promoted its new naturally white cheddar cheese, planned and hosted an event for the Sunnyside Plant expansion, and shared an abundance of delicious Darigold recipes. After a year of great results highlighting the products, the […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Grit or Luck – Do You Know the Difference?
The NPR podcast Hidden Brain uses science and storytelling to answer curious people’s questions and better understand the world. With the tagline, “A conversation about life’s unseen patterns,” the program host and science correspondent, Shankar Vedantam, strives to deliver insights that his audience can apply to their day-to-day lives. In the recent episode, The Power […]
The Role of PR in a Successful Exit
In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It […]
Radio Reincarnated: How PR Professionals Can Leverage the Rise of Podcasting
Video may have killed the radio star, but it has reincarnated as a podcast host. Podcasts are essentially radio that appeals to listeners’ niche interests and enthusiasms and is free from the constraints of a network programming clock. This type of oral storytelling has quickly gained popularity: The percentage of Americans who have listened to […]
Four Lessons That Apply to Both Golf and PR
In the time I have been at Communiqué PR, I have realized that I can apply many of the lessons I have learned from golf to public relations. Both golf and PR have landscapes that are constantly changing, however, are full of opportunities. Opportunities that through precise execution and careful planning (or practice), can achieve […]
Can Introverts Thrive in Public Relations?
Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social […]
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]