The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]
The PR Professional’s AP Style Cheat Sheet
For journalists, the Associated Press (AP) Stylebook is the industry “bible.” They live and die by its grammar and style rules, and most have taken numerous journalism school classes to perfect the art of AP style writing. As such, AP style errors in press releases are glaringly obvious to reporters and could turn them off […]
David vs Goliath: Korean-based Polaris Office Dares to Challenge Microsoft and Google with New Office Software for the U.S. Market
Polaris Office, a client of Communiqué PR, is introducing a new office productivity suite in the U.S. market in a daring attempt to disrupt the current status quo and offer an alternative to industry Goliaths Microsoft and Google. Polaris Office is a Korean-based software company offering an intuitive, cloud-based office productivity suite that breaks down […]
Establishing Thought Leadership in a Crowded, Competitive Industry: Versium’s Predictive Lead Score Launch
Communiqué PR recently started working with Versium, a Redmond, Wash.-based company that provides automated data technology solutions to enterprise and agency marketers. Versium delivers predictive scores that are built from the company’s proprietary LifeData® platform, which contains over half a trillion data attributes sourced from publicly observable and commercially available means. In a nutshell, Versium […]
Writing Checklist: A Simple Guide to Becoming a Better Writer
PR professionals do a ton of writing every day. Whether we are developing a press release, byline article, award submission, blog post, speaking proposal, case study, etc., we typically communicate through written words. Luckily, I love to write. It’s been a hobby of mine ever since I learned how to hold a pencil. Why I […]
Behind the Scenes Look at the Introduction of Caitlyn Jenner
Possibly one of the most talked about event events of 2015 was the farewell to Bruce Jenner and the introduction to Caitlyn Jenner. Jenner has been in the spotlight for decades and is a household name to all generation because of Olympic achievements and reality television stardom. In April of 2015, the much-anticipated interview with […]
Spaceflight Receives GSA Schedule Contract, Opens New Doors for Satellite Launch Providers
Spaceflight, an integrated space services company and client of Communiqué PR, is reinventing the model for launching satellites into space and driving a new space revolution designed to democratize space access. Since 2010, Spaceflight has been innovating and investing in programs to foster a new era where space access is a service. A full-service launch […]
Cape Productions Flying High: Media and Regulatory Updates
A new client of Communiqué PR is spearheading the introduction of consumer drone services in the U.S. and the media are taking notice. Cape Productions (Cape) is a drone video service for ordinary people who love to engage in action sports, with a current focus on capturing amazing footage of friends and family shredding the […]
Turning the Spotlight on EMC’s Media and Entertainment Solutions
At Communiqué PR, our client list spans the tech, healthcare and service industries with companies ranging in size from start-ups to global organizations. Last August, we began working with one of the biggest names in IT, EMC Corporation, to increase the visibility of its media and entertainment group. As a global leader in storage for media […]
Strategic Insights: So You Want to Become a Category Leader? Of Course You Do!
If the stock market has got you down, consider this: The conceptualization and launch of new companies, as well as the contraction and consolidation of existing businesses, are tenets of “economic dynamism,” a concept that illustrates the ebb and flow of financial progress needed for economic stability and progress. In a nutshell, fluctuations are necessary […]