Putting Your Best Play Forward for 2016
It’s Super Bowl season and that means it’s time to dust off the playbooks and review those stat sheets. With the New Year underway, companies and teams alike are assessing their results from the previous year– what worked? What didn’t? Where did we strive, where can we grow? Are just a few of the questions […]
Broad Experience Can Make PR Pros Priceless
Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling […]
Conducting the Successful Satellite Media Tour
One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]
2015 – Communiqué PR Year in Review
As we look back on another year there are numerous successes, big and small, to celebrate. 2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team. We saw the […]
Hello From the Other Side: What Adele Can Teach Us About PR
I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it. I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. […]
People Analytics Pioneer VoloMetrix Acquired by Microsoft
Celebrations are in order! Our recent client VoloMetrix, a leading people analytics technology company, announced earlier this year that it has been acquired by Microsoft to bring deeper insights into worker productivity. VoloMetrix’s technology provides unprecedented visibility into how people spend their time, offering enterprises a data-driven way to quantify employee efficiency and engagement. […]
Helping Delta-Q “Lead the Charge in Innovation”
For nearly two years, Communiqué PR has been working with Delta-Q Technologies, a leading supplier of battery charging solutions, to increase awareness of its solutions for electric vehicles and industrial machines. Delta-Q provides cutting-edge battery charging solutions that improve how industries power their battery-powered vehicles, such as lift trucks and golf carts. With increased power consumption—the […]
New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record
The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]
Switching Sides: Perspectives From a PR Pro Turned Journalist
There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]
Switching Sides: Perspectives From a PR Pro Turned Journalist
There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]