Lessons Learned From the Volkswagen Emissions Scandal
Automobile recall stories have become more and more frequent in recent years, with dubious management decisions and cover ups causing damage to long-admired brands General Motors, Honda, and Chrysler. Most recently, Volkswagen made headlines for an emissions scandal that has already unseated the company’s CEO and promises to cost the Volkswagen billions of dollars in […]
Does Your Organization Need a Spokesperson?
Many organizations struggle with the idea of a identifying and preparing a company spokesperson. For some companies, there is a clear spokesperson that naturally assumes the role, enjoys it, and is good at it. However, for many organizations the spokesperson is not identified until an event, such as a crisis, forces someone into the role. […]
Storytelling: The Power of Persuading an Audience
I would like to share with you a recent article I read about effective persuasion by Lisa Lai, an advisor, consultant and coach for some of the world’s most successful leaders. Lai argues that in order to persuade an audience you must focus on either winning their hearts or their minds – and that to […]
Branding the Most Important Product: You
Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand. A full summary of the questions and answers posed by @mashbusiness can be found here. After my own review of the feedback from the experts, I came to three overarching ideas that can stand as […]
The Rise of Contributed Content: 5 Tips to Make Yours Sing
Today, opportunities abound for savvy marketers to get their messages heard. If the late 1990s heralded the rise of online content, the early 2010s are all about the rise in contributed content. For those of you who follow changes in the field of media and journalism, it won’t come as any surprise that Forbes is […]
Presenting 101: Five Tips to Help You Nail Your First Business Presentation
As a PR professional you’ll likely give countless presentations throughout your career. From new business presentations to annual PR plans, there will be plenty of opportunities for you to speak in front of a group. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Following […]
What Google’s New Mobile-Friendly Algorithm Means for PR
Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]
A Lesson in Trusting Your Gut…and Your Audience
2015 has thus far been a pretty tough year for broadcasting companies. First, NBC took a major hit to its credibility when Nightly News anchor Brian Williams was found to be less than completely honest in his storytelling. Now, PBS, the independent and publicly funded network that many Americans look to for educational and unbiased […]
With the Announcement of a New Minimum Wage Policy, Will the Industry Defy Gravity?
Dan Price, co-founder and CEO of Gravity Payments, recently announced that the minimum wage salary for the company would be raised to $70,000. The payment processing company made the drastic and unprecedented announcement on April 14, and it continues to garner coverage and remain a conversation topic over a week later. We commend Dan on his […]
Reflections on Attachmate
For the past seven years, we have had the pleasure of working with Attachmate, one of the world’s most established software brands. Attachmate’s business is rooted in providing technologies that help companies extend their investments in mainframes and other host data systems. While terms like “terminal emulation,” “DMSII” and “DoD PKI” were new to us when […]