Tideworks Technology Experiences Growth during Economic Downturn
Tideworks Technology’s President, Michael Schwank, recently contributed an article to Cargo Systems sharing his perspective on how the down economy has given ports and terminals an opportunity to evaluate and implement new technology. In the article, which is slated to be published in the coming issue of Cargo Systems, Schwank outlines how the container industry […]
SAM Medical Products Featured in Popular Science
SAM Medical Products, a developer and manufacturer of innovative medial products used for emergency, military and hospital care, is featured in the December 2009 issue of Popular Science (cir. 1.3 million). SAM Medical Products is awarded the “Best of What’s New 2009” award for its innovative dual-purpose, hemostatic gauze, CELOX Trauma Gauze. According to Editor-in-Chief […]
The New Rules of Media Relations; Have They Really Changed?
I recently participated in a webinar hosted by PRWeek surrounding the new rules of media relations. We all know that the media landscape has changed with publications shutting down or moving to online formats. But interestingly, the rise of social media, namely Twitter, has really changed the playing field in how media source their content […]
The Analyst Reference Sheet
In the past we have written about the importance of working with industry analysts. Recently, we arranged and facilitated nine conference calls with analysts so Dennis Brestovansky, president and CEO of Aveso Displays, could share information about his company’s technology and the company vision. The calls were very helpful for Aveso. In addition to educating […]
Nonprofit Success in Social Media
Jason Falls of Social Media Explorer recently published a post titled, “Three Keys to Nonprofit Success in Social Media,” and outlined what he believes are the three keys to realizing success for nonprofits in social media. 1. Have a compelling story to tell. 2. Make a specific ask or establish a specific goal to reach. […]
Public Relations Lessons From Silicon Valley
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist […]
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple’s move to eliminate the “one price fits all” model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard‘s Antony Bruno and Glenn Peoples suggests […]
Tips for Launching in Beta
If you have a Google Gmail account, you may notice the word, ëbeta’ tagged below the logo. Or perhaps you were able to experience Bing, Microsoft’s new decision engine and consumer brand, in advance of the company’s worldwide deployment on June 3. Both Bing and Gmail represent products that were launched in beta form. So, […]
Tips for Creating a Winning Award Submission
Awards are a superb way to reinforce perceptions about an organization, establish thought leadership and create creditability for a product or service. Winning awards can also help generate new business for an organization and can be leveraged as a marketing tool when speaking with media, partners and customers. In some instances, awards can also spark […]
Creating a Corporate Blog
Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization’s Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients […]