Spaceflight Prepares for Additional Launches in 2019
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the […]
HNTB’s Work on One Smart Tunnel
On Monday, Feb. 4, 2019, the Washington Department of Transportation (WSDOT) opened the new SR 99 Tunnel, which was designed by our client HNTB Corporation. It was a historic achievement for our city as the tunnel is more than 2 miles and provides drivers with state-of-the-art safety features, making it one of the safest tunnels […]
From Seattle’s Tech Hub, BitTitan Drives Thought Leadership Among Industry Titans
When surveying Seattle’s tech landscape, the view can be both dizzying with opportunity and daunting with intimidation, as the list of industry titans is extensive and robust. There are, of course, tech giants such as Microsoft, Amazon and Google. There are also countless ambitious and innovative startups with which to fend, such as Blue Origin, […]
Dealing With Data in Public Relations
If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]
The Blackbox of Pitching Media
As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]
The Culture Map – a Guide to Understand Various Business Cultures
I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]
YTD Results for A Place for Mom
Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]
Round-up: Advice for Selecting a PR Firm
Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times […]
Rooting for the Underdogs of PR: Trade Media and Vertical Press
I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]
Bare Your Neck: How Mutual Vulnerability Leads to Workplace Success
After reading Mark Goulston’s book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, I can safely say it’s a must-read for anyone looking to increase their persuasion and collaborative work skills. While the whole text is full of great insight on how to harness the power of persuasion, I found myself most […]